Senior CRM & Player Retention Specialist (iGaming)

Pentasia • European Union

Remote

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AI Summary

Lead end-to-end player lifecycle management, retention, and CRM strategies for a global iGaming agency to maximize second deposits, engagement, and LTV. Develop data-driven campaigns, promotions, and reactivation programs while optimizing profitability and ROI. Collaborate cross-functionally with Casino/Product teams to drive revenue growth.

Key Highlights

Own full player lifecycle from registration to VIP retention, targeting 30%+ second-deposit rates

Design and execute multi-channel CRM campaigns (email, SMS, push, in-platform) with automated journeys

Analyze GGR, NGR, deposits, and LTV to refine player segmentation and promotional strategies

Key Responsibilities

Oversee end-to-end player lifecycle management, from registration to VIP retention and churn/reactivation

Develop and maintain CRM strategies to achieve 30%+ second-deposit retention KPIs

Design and manage email, SMS, push notifications, and in-platform automated campaigns based on player behavior

Create and refine player segments (high-value, VIP, at-risk) with tailored communication and offers

Collaborate with Casino/Product teams to design commercially viable player promotions and analyze profitability

Build reactivation programs for non-depositors, first-time non-redepositors, and inactive players

Implement automated churn-risk triggers and performance dashboards

Optimize campaigns to reduce unnecessary promotional spend while maximizing incremental revenue and ROI

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Technical Skills Required

Player Lifecycle & Retention Strategy CRM Campaign Management Casino Promotions & Bonus Economics

Benefits & Perks

Flexible, remote-friendly culture

High-impact projects with strategic ownership

Collaboration with cross-functional teams

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Nice to Have

A/B testing experience

Advanced Excel/Google Sheets proficiency

Data visualization tools (e.g., Tableau, Power BI)

Job Description

About the company

Our client is a full-service digital marketing agency, part of a global iGaming technology group. They work with startups launching their first funnel, established brands expanding into new markets, and enterprises running always-on campaigns across regions. Their services span SEO, performance marketing, social media and affiliate marketing, all measured against one goal: revenue.

About the role

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