Growth & CRM Marketing Manager

Revpanda Group • European Union

Remote

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AI Summary

Own audience retention, database monetisation, and community growth for an affiliate brand in the iGaming sector. Build automated lifecycle flows, gamification systems, and social funnels to drive revenue and engagement. Requires 3-5+ years of CRM/lifecycle marketing experience in iGaming and hands-on expertise with CRM automation platforms.

Key Highlights

Full ownership of user database hygiene, segmentation, and GDPR compliance.

Design and launch of community gamification features including leaderboards and points economies.

Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first tactics.

Key Responsibilities

Own the full user database including hygiene, segmentation, deliverability, and GDPR compliance.

Build automated lifecycle flows such as welcome series, FTD conversion, reactivation ladders, and win-back campaigns.

Design the monetisation strategy for the database by routing users to operator offers based on geo, sport, and behaviour.

Report on revenue per subscriber, database-attributed FTDs, and flow performance.

Launch and run community gamification features including predictions leaderboards, streaks, points economy, and prize shops.

Own the prediction markets vertical launch from a marketing and engagement standpoint.

Grow and moderate community channels on-site, Telegram, WhatsApp, and Discord.

Build brand authority through interviews, panels, podcasts, and expert content.

Source and negotiate promotions with athletes, football clubs, tipsters, and influencers.

Drive audience growth in African markets with mobile-first, community-led tactics.

Orchestrate social media funnels that feed the database using in-house content and AI pipelines.

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Technical Skills Required

CRM Automation Lifecycle Marketing iGaming Marketing

Benefits & Perks

Fully remote work opportunity

Highly competitive compensation and performance bonuses

Mental health support (psychological sessions, coaching, therapy)

Paid trainings and work-related courses

Advanced benefits package (public holidays, annual vacations, covered sick leave)

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Nice to Have

Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems)

Sponsorship or influencer deal-making experience (athletes, clubs, tipster networks)

Exposure to prediction markets or prediction games

Gamification / loyalty program design experience

Podcast, panel, or event production experience

Job Description

Revpanda Group is a looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for one of our affiliate brands.

This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue.

Responsibilities:

CRM, Email & Automation

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