Senior CRM Manager (Lifecycle Marketing & Customer Engagement)

3Search • United Kingdom

Remote

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AI Summary

Lead the development of a data-driven CRM strategy to enhance customer retention, renewal, and engagement for a fast-growing remote-first insurtech company. Own end-to-end customer journeys, optimize Iterable automation, and collaborate cross-functionally to drive measurable commercial impact. Requires hands-on CRM expertise, commercial acumen, and strong stakeholder influence.

Key Highlights

Own and shape CRM strategy to improve conversion, retention, and renewal rates

Develop personalized customer journeys and segmentation using Iterable automation

Drive commercial performance through KPIs, A/B testing, and data-driven campaign optimization

Key Responsibilities

Develop and implement a CRM strategy to enhance customer lifecycle engagement from enquiry to renewal

Design and optimize personalized customer journeys, segmentation, and targeted communications

Own and manage Iterable automation platform for campaign execution, testing, and performance analysis

Set and track KPIs to measure CRM impact on retention, renewal, and conversion rates

Collaborate with marketing, product, engineering, creative, and compliance teams to align customer experiences

Conduct A/B testing and data analysis to continuously improve campaign effectiveness

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Technical Skills Required

CRM Automation Platforms (e.g., Iterable) Lifecycle Marketing Customer Journey Optimization

Benefits & Perks

Annual salary range of £60,000 - £70,000

Fully remote work with contribution toward home-working setup

28 days of annual leave and private health insurance

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Nice to Have

Experience in insurance, financial services, telecoms, or subscription-based businesses

Familiarity with AI tools for customer engagement

Job Description

CRM Manager / Lead

£60,000 - £70,000

UK | Fully Remote

Ready to turn CRM into a major driver of commercial growth? This is an opportunity to take ownership of a developing CRM function within an ambitious, remote-first insurtech business transforming the pet insurance experience. With significant growth plans, a renewed focus on performance and exciting brand developments on the horizon, the business is investing in the people and expertise needed to take customer engagement to the next level. You'll join a genuinely collaborative environment where people share a passion for pets, ideas are welcomed and your work can make a measurable difference.

The Role

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