Senior Marketing Leader

prompt.io • United State

Remote

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AI Summary

Build and own the marketing function for Prompt.io Inc., a non-partisan political engagement platform. Develop and execute strategies for brand awareness, demand generation, and event marketing to drive revenue. Requires 5-7 years of marketing experience, team management skills, and familiarity with the U.S. political landscape.

Key Highlights

Build and own the marketing function from the ground up

Own event marketing strategy as a primary driver of pipeline and revenue

Manage a team of marketing professionals and the marketing budget

Familiarity with the U.S. political landscape is essential

Key Responsibilities

Help craft messaging and value propositions that resonate with target customers

Own the event marketing strategy as a primary driver of pipeline and revenue

Develop and implement a cohesive marketing plan that builds sales opportunities and brand awareness

Manage the marketing budget and ensure strong ROI on marketing spend

Set short- and long-term marketing goals to grow demand generation and top-of-funnel pipeline

Monitor and iterate on all marketing campaigns based on performance

Prioritize marketing projects and allocate resources accordingly

Conduct market analysis to identify challenges and growth opportunities, and track competitor activity

Educate customers on the platform and services

Manage a team of marketing professionals across a range of responsibilities and deliverables

Partner closely with the VP of Sales to identify marketing opportunities

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Technical Skills Required

Marketing Automation SEO Web Analytics

Benefits & Perks

401(k) match

Health benefits

Unlimited flexible time off

Annual team gatherings

Professional development opportunities

Team appreciation events

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Nice to Have

Knowledge of HubSpot

Knowledge of Webflow

Job Description

Prompt.io Inc. is the winning and influence engine that partners with organizations of all sizes and scale to engage and activate supporters. We are a non-partisan company that helps political campaigns, advocacy organizations, unions, government representatives, nonprofits, and other mission-driven organizations connect with their audiences through texting, and engagement tools.

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