Senior Marketing Operations Manager (Marketing Systems & Growth Operations)

fal • United State

Remote Visa Sponsorship Relocation

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AI Summary

Lead the design and scaling of marketing operations systems at fal, a generative media infrastructure company. Build lead scoring, lifecycle automation, and attribution models to drive revenue growth, while optimizing campaign operations and CRM workflows. Requires 3–6+ years in B2B SaaS marketing ops with a builder’s mindset and analytical expertise.

Key Highlights

Build scalable lead scoring, lifecycle nurtures, and attribution systems to power marketing growth

Own end-to-end campaign operations, CRM workflows, and data-driven reporting for pipeline impact

Fully remote role with visa sponsorship and relocation assistance for San Francisco relocation

Key Responsibilities

Develop and maintain lead scoring models using product usage, firmographics, engagement, and buying intent signals

Design and automate lifecycle nurtures (email, behavior-triggered campaigns) across signup, activation, retention, and expansion stages

Own campaign setup, tracking, and reporting in Salesforce and marketing automation platforms, including attribution and revenue impact analysis

Build scalable workflows connecting CRM, product data, enrichment tools, and marketing platforms to improve data quality and operational efficiency

Collaborate with Sales and RevOps to qualify, segment, and route leads while identifying high-intent prospects

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Technical Skills Required

SQL Marketing Automation Platforms CRM Systems (Salesforce)

Benefits & Perks

Interesting and challenging work with growth opportunities

Health, dental, and vision insurance (US)

Regular team events and offsites

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Nice to Have

Experience with enrichment tools (Clay, Apollo, Clearbit, 6sense)

Product-qualified lead (PQL) modeling using behavioral and usage data

Familiarity with APIs, webhooks, and workflow automation tools

Background in product-led growth (PLG) or developer tools

Job Description

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

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