Senior SEO & PPC Marketing Manager (Multi-Channel Growth Strategy)

blacksmith agency • United State

Remote

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AI Summary

Lead end-to-end PPC and SEO strategy, execution, and client performance for a growing agency portfolio across multifamily, B2B, and technical verticals. Own full-funnel campaigns, technical SEO, and conversion optimization while collaborating with sales and cross-functional teams. Requires 4–7 years of hands-on experience in paid/organic marketing, analytical rigor, and client-facing leadership.

Key Highlights

Hybrid strategic and operational role blending full-funnel PPC/SEO leadership with client-facing accountability

Owns Google Ads, Meta, Microsoft Ads, and organic search campaigns across multiple industries

Responsible for technical SEO, CRO, keyword strategy, and performance roadmapping with measurable outcomes

Key Responsibilities

Develop and execute PPC/SEO strategies for clients across multifamily, B2B, and technical verticals

Lead sales calls to validate scope, pitch technical recommendations, and influence deal closures

Build and present 90-day, 6-month, and annual growth roadmaps for all clients

Oversee performance, audits, and optimization of Google Ads, Meta Ads, Microsoft Ads, and organic search campaigns

Conduct technical SEO audits, on-page SEO, link building, and AI-driven content strategy

Track KPIs, conversion attribution, and analytics accuracy with weekly QA and reporting

Present monthly/quarterly performance summaries to clients and coordinate with marketing project managers

Collaborate with internal/external specialists to ensure campaign execution and deliverable quality

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Technical Skills Required

Google Ads Search Engine Optimization (SEO) Google Analytics 4 (GA4)

Benefits & Perks

Remote work (USA, Canada, or South Africa)

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Nice to Have

Agency experience managing multiple clients simultaneously

Experience joining sales calls to influence close rates

Familiarity with multifamily/real estate or high-intent lead generation

Technical SEO audits, programmatic SEO, and conversion rate optimization (CRO) expertise

AI-driven SEO and content strategy experience

Job Description

Marketing
Full time
Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

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