Content Marketing Specialist

Givelify • United State

Remote

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AI Summary

Develop and execute strategic content marketing initiatives to drive traffic, engagement, and brand visibility for Givelify's giving community. Own the creation, optimization, and performance analysis of content across blogs, emails, and campaign assets using SEO and AEO best practices. Requires 3-5 years of B2B content marketing experience, strong writing skills, and proficiency with CMS and analytics tools.

Key Highlights

3-5 years of experience in content marketing or content strategy with B2B experience

Strong writing and editing background with working knowledge of SEO and analytics tools like GA4

Familiarity with CMS platforms such as WordPress or Webflow and marketing collaboration tools

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Key Responsibilities

Own the successful development and execution of content deliverables that support various marketing and business goals

Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance

Develop content that effectively communicates Givelify’s value proposition to customers and consistently reflects our brand voice and tone

Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time

Apply Givelify’s core content frameworks to create clear, consistent, and high-impact content across channels

Support campaigns and content strategies by executing high-impact, on-time content

Report on and evaluate content performance using defined KPIs and basic analytics

Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets

Conduct keyword research, SEO audits, and content updates to address gaps and opportunities

Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify’s giving community

Load, manage, and optimize content in our CMS platforms

Partner cross-functionally to lead stakeholder review sessions, gather input, and incorporate feedback to move work forward

Manage content workflows, document processes, and proactively communicate progress to stakeholders

Collaborate with the Creative team to scope and request design assets

Interview internal and external experts, members of our giving community, and stakeholders to develop compelling stories

Assist with content planning, campaign execution, and content performance reporting

Technical Skills Required

Content Marketing SEO Copywriting

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Benefits & Perks

Competitive pay

Full benefits

Flexible PTO

Job Description

Content Marketing Specialist

MUST HAVES

Bachelor’s degree in marketing, communications, journalism, English, or a related field
3-5 years of experience in content marketing, content strategy, or a related role
B2B experience

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity.

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