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Senior Copywriter (B2B Healthcare/Dental MedTech) – Fully Remote

Jobgether • South Africa
Remote
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A Senior Copywriter will craft strategic, conversion-driven content for a US-based B2B digital marketing agency specializing in healthcare, dental, and MedTech industries. This role involves collaborating with cross-functional teams, managing client projects from brief to approval, and developing brand messaging across digital channels. Requires 5–8 years of copywriting experience, B2B expertise, and proficiency in digital marketing tools.

Key Highlights
Create compelling, audience-specific content for websites, landing pages, digital ads, email campaigns, and social media in B2B healthcare/dental industries
Work directly with clients to align messaging with brand positioning, campaign objectives, and target audiences
Manage end-to-end copywriting projects, including research, drafting, revisions, and final approvals using ClickUp or similar tools
Key Responsibilities
Develop high-quality copy for digital marketing campaigns, websites, landing pages, social media, email campaigns, and advertisements
Collaborate with clients to understand business objectives, target audiences, and brand positioning while translating briefs into persuasive messaging
Create and maintain brand voices, messaging frameworks, campaign concepts, headlines, taglines, and calls-to-action tailored to B2B healthcare/dental audiences
Research clients, industries, competitors, and target audiences to produce accurate, relevant, and effective content
Present copy concepts and creative recommendations to clients, explaining strategic rationale behind messaging decisions
Edit, proofread, and refine content for grammatical accuracy, clarity, consistency, and brand alignment
Manage multiple client projects, deadlines, and approval processes using ClickUp or similar project management tools
Stay updated on digital marketing trends, SEO, AI-assisted writing tools, and emerging creative strategies
Technical Skills Required
Copywriting (B2B, Healthcare, MedTech) Digital Marketing (SEO, Paid Advertising, Email Campaigns) Project Management (ClickUp)
Benefits & Perks
USD $14,400–$21,600 annual salary (USD $1,200–$1,800 monthly)
Fully remote with South Africa as preferred location (aligned with US Central Time)
US federal holidays
Nice to Have
Experience with SEO principles and keyword research
Familiarity with paid advertising platforms (e.g., Google Ads, Meta Ads)
Hands-on experience with AI-assisted writing tools

Job Description

We are looking for an experienced Senior Copywriter to create compelling, strategic content for a US-based digital marketing agency serving B2B brands, particularly in healthcare, medical, and dental equipment manufacturing. In this role, you will transform complex business ideas and technical information into clear, persuasive messaging tailored to different audiences and industries. You will shape distinctive brand voices and develop content across websites, landing pages, digital advertising, email campaigns, social media, and other marketing channels. Working closely with creative, design, SEO, paid media, and account management teams, you will contribute to integrated campaigns that support client growth. You will also collaborate directly with clients, present creative concepts, and manage projects from the initial brief through final approval. This fully remote opportunity is ideal for a versatile writer who combines exceptional storytelling skills with strategic thinking, organization, and a strong understanding of digital marketing.
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