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Senior SEO & PPC Marketing Manager (Multi-Channel Growth Strategy)

blacksmith agency • South Africa
Remote
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AI Summary

Lead end-to-end PPC and SEO strategy, execution, and client performance for a growing agency portfolio across multifamily, B2B, and technical verticals. Own full-funnel campaigns, technical SEO, and conversion optimization while collaborating with sales and cross-functional teams. Requires 4–7 years of hands-on experience in paid/organic channels, analytical rigor, and client-facing leadership.

Key Highlights
Hybrid strategic and operational role blending full-funnel marketing (PPC, SEO, CRO) with client-facing leadership
Owns client strategy, performance, reporting, and execution oversight across Google Ads, Meta, Microsoft, and organic search
Collaborates with sales teams to shape proposals, validate scope, and influence deal closures
Key Responsibilities
Develop and execute 90-day, 6-month, and annual growth roadmaps for all PPC and SEO clients across multiple industries
Lead strategy, performance audits, and optimization for Google Ads, Meta, Microsoft Ads, and organic search campaigns
Oversee technical SEO, on-page SEO, link building, and AI-driven content strategies for clients
Conduct QA, coordinate priorities with marketing project managers, and ensure deliverable quality
Present monthly/quarterly performance summaries to clients and drive measurable campaign outcomes
Collaborate with sales teams to validate scope, pitch technical recommendations, and influence deal closures
Track KPIs, conversion attribution, and analytics accuracy for all client campaigns

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Technical Skills Required
Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Google Analytics 4 (GA4)
Benefits & Perks
Remote work (USA, Canada, or South Africa)

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Nice to Have
Agency experience managing multiple clients simultaneously
Experience joining sales calls and influencing close rates
Familiarity with multifamily, real estate, or high-intent lead generation
Technical SEO audits, programmatic SEO, and conversion rate optimization (CRO) experience
AI-driven SEO and content strategy expertise

Job Description

  • Marketing
  • Full time
  • Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.
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Job Overview
Posted Date Oct 05, 2026
Employment Type Full-time
Experience Level Not Applicable
Location South Africa
Category Marketing
Company blacksmith agency
Mentioned Skills
ai keyword research link building google ads seo

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