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Senior Marketing Manager (Home Services) - Multi-Brand Growth & Performance Marketing

geeks on site • United State
Remote
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AI Summary

Lead integrated marketing strategies for Otte Polo Group’s portfolio of service businesses, driving qualified leads, customer acquisition, and measurable revenue growth across multiple brands. Oversee digital campaigns, optimize marketing investments, and build high-performing teams to scale predictable revenue engines. Requires 5-7+ years of hands-on experience in Home Services marketing, performance-driven execution, and multi-channel growth strategies.

Key Highlights
Own and execute multi-brand marketing strategies for a U.S.-based portfolio of service companies (e.g., HVAC, plumbing, pest control).
Direct accountability for lead generation, customer acquisition, and revenue growth through paid media, SEO, local campaigns, and digital acquisition.
Manage budgets, teams, and cross-functional partners to optimize ROI, CAC, and conversion rates with data-driven decision-making.
Key Responsibilities
Develop and execute annual/quarterly marketing plans aligned with company revenue objectives across all Otte Polo Group brands.
Lead and optimize multi-channel digital campaigns (SEO, paid media, local SEO, email marketing, CRO) to drive qualified leads and booked appointments.
Manage marketing budgets and allocate resources based on measurable returns (ROMI, ROAS, CAC, CPL, conversion rates).
Build and mentor marketing teams, agencies, and external partners while establishing KPIs for lead generation and revenue growth.
Align marketing initiatives with sales objectives, optimize CRM/marketing automation workflows, and ensure seamless MQL/SQL handoffs.
Diagnose underperforming channels, implement corrective actions, and continuously test/optimize campaigns for revenue impact.
Develop brand positioning, market expansion strategies, and geographically targeted campaigns for residential service businesses.
Present performance reports to executive leadership, connecting marketing activity directly to financial outcomes and growth opportunities.

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Technical Skills Required
Performance Marketing Search Engine Optimization (SEO) Paid Media (PPC/Google Ads)
Benefits & Perks
Fully remote opportunity (U.S., Latin America, East Asia)
Full ownership of marketing strategy and execution across multiple brands
High autonomy, low bureaucracy, and direct communication with executive leadership

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Nice to Have
Experience with Google Analytics 4, Google Ads, Meta Ads Manager, and Google Search Console
Familiarity with CRM/marketing automation systems (e.g., HubSpot, Salesforce)
Prior experience managing marketing for multiple brands or business units

Job Description

The Otte Polo Group is a U.S.-based portfolio of service companies operating across technical support, customer experience, and third-party logistics. Our brands include Geeks on Site, Responsive Answering Service, and Phase V Fulfillment.Our teams operate across the United States and globally, leveraging a distributed workforce to combine people, process, and technology to deliver scalable, high-quality solutions.
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Job Overview
Posted Date Oct 16, 2026
Employment Type Full-time
Experience Level Mid-Senior level
Location United State
Category Marketing
Company geeks on site
Mentioned Skills
google ads responsive seo google analytics crm campaign analysis

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