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Senior SEO & PPC Marketing Manager (Multi-Channel Growth Strategy)

blacksmith agency • United State
Remote
Apply Now

Lead end-to-end PPC and SEO strategy, execution, and client performance for a growing agency portfolio across multifamily, B2B, and technical verticals. Own full-funnel campaigns, technical SEO, conversion optimization, and client-facing leadership while driving measurable growth. Requires 4–7 years of hands-on experience in paid and organic channels with strong analytical, strategic, and team oversight skills.

Key Highlights
Hybrid strategic and operational role blending client-facing leadership with technical execution
Owns full PPC (Google Ads, Meta, Microsoft) and SEO (technical, on-page, link building) strategy for multiple clients
Responsible for client performance, reporting, QA, and continual improvement across all channels
Key Responsibilities
Develop and lead full-funnel PPC and SEO strategies for diverse client portfolios across multifamily, B2B, and technical industries
Collaborate with sales teams to validate campaign scope, propose technical recommendations, and influence deal closures
Create and execute 90-day, 6-month, and annual growth roadmaps for all clients, ensuring alignment with business objectives
Oversee performance of Google Ads, Meta, Microsoft Ads, and organic search campaigns, auditing keyword strategies, bidding structures, and landing pages
Lead technical SEO initiatives, including on-page optimization, link building, programmatic SEO, and AI-driven content strategies
Track and ensure accuracy of KPIs, conversion attribution, and analytics, providing weekly direction and QA to internal teams
Present monthly and quarterly performance summaries to clients, demonstrating measurable outcomes and strategic progress
Technical Skills Required
Google Ads Search Engine Optimization (SEO) Google Analytics 4 (GA4)
Benefits & Perks
Remote work (USA, Canada, or South Africa)
Nice to Have
Agency experience managing multiple clients simultaneously
Experience joining sales calls to influence deal closures
Familiarity with multifamily, real estate, or high-intent lead generation verticals
Technical SEO audits, conversion rate optimization (CRO), and AI-driven SEO tools

Job Description

  • Marketing
  • Full time
  • Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.
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