Field & Community Marketing Manager (B2B Software/Database Events & Engagement)

Severalnines • Finland

Remote

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AI Summary

Lead a global, hands-on field and community marketing program for Severalnines, designing and executing events, webinars, and ecosystem engagement to drive product adoption, qualified commercial conversations, and lasting relationships with practitioners, buyers, and partners. Build repeatable programs, manage cross-functional teams, and measure impact on account progression and business outcomes. Fully remote role with international travel requirements.

Key Highlights

Own end-to-end field and community marketing programs, including conferences, meetups, webinars, and expert conversations for B2B database software (ClusterControl & CCX).

Develop and execute a 12-month calendar with clear audience, purpose, budget, and commercial outcomes, balancing major sponsorships with local/ecosystem engagement.

Drive repeat participation, community advocacy, and measurable business impact by connecting event engagement to technical education, product evaluation, and sales follow-ups.

Key Responsibilities

Design and execute a 12-month field and community marketing program, including conferences, meetups, webinars, and expert conversations for ClusterControl and CCX audiences.

Translate company/product priorities into a structured calendar with clear audience segmentation, budgets, delivery plans, and commercial outcomes.

Build and nurture relationships with local hosts, technical experts, customers, partners, and community organizers to foster repeat participation and advocacy.

Own end-to-end event delivery, including sponsorships, vendor coordination, speaker recruitment, agenda shaping, production, and post-event reviews.

Collaborate with Sales and Marketing Operations to identify target accounts, tailor event experiences, and route participants toward technical education, product evaluation, or sales follow-ups.

Coordinate with Creative & Brand to extend event value through recordings, interviews, and follow-up resources, ensuring alignment with product and commercial goals.

Track performance metrics (audience relevance, repeat participation, qualified conversations, opportunity contribution) and recommend budget adjustments or program changes.

Establish repeatable event briefs, production workflows, and post-event processes within the first 90 days to scale the program effectively.

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Technical Skills Required

Marketing Automation & CRM Event Management (In-Person & Virtual) B2B Software/Technical Community Engagement

Benefits & Perks

B2B contract with full-time employee benefits

Annual bonus based on company results

Reimbursement budget for virtual office setup (PC, notebook, headset, etc.)

4 weeks paid vacation annually

Additional birthday day off

Paid public holidays in your country

Monthly budget for sports activities

Flexible working arrangements

Offsite team meetings (e.g., Tokyo, Madrid, Belgrade, Krakow)

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Nice to Have

Experience with database technologies (e.g., SQL, NoSQL) or cloud infrastructure

Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools

Technical curiosity and ability to collaborate with engineers and database specialists

Experience with webinar/event platforms (e.g., Zoom, Demio, Hopin)

Job Description

Please note that the position is 100% remote and we are open for candidates from around the world. About SeveralninesSeveralnines helps organizations run business-critical databases on infrastructure they control. ClusterControl automates operations across heterogeneous database estates, while CCX enables enterprises and service providers to deliver private, sovereign and white-label database services.Who are we looking for?We are looking for a hands-on Field & Community Marketing Manager to build and run a connected program of conferences, local meetups, owned events, technical webinars and expert conversations.

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