Marketing CRM Operations Technical Specialist (Remote)

talenthop • United State

Remote

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AI Summary

This role focuses on executing and optimizing multi-channel customer communications (email, push, SMS) to enhance engagement and retention. The specialist manages campaign operations, audience segmentation, and data-driven targeting while collaborating with cross-functional teams. Proficiency in CRM/marketing automation platforms and AI-driven tools is essential for this technical operations position.

Key Highlights

Fully remote role in marketing technology sector

Manages multi-channel campaigns (email, push, SMS, lifecycle marketing) with data-driven targeting

Collaborates with Marketing, Product, Data, and CRM teams to optimize customer engagement

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Key Responsibilities

Build and execute CRM campaigns across email, push, SMS, and lifecycle marketing channels

Manage campaign operations including audience segmentation, setup, quality assurance, deployment, monitoring, and reporting

Support data-driven audience targeting using customer insights and behavioral data

Collaborate with Marketing, Product, Data, and CRM teams to translate campaign goals into execution plans

Monitor campaign performance through testing, personalization, and engagement analysis

Utilize AI-driven tools for segmentation, targeting, workflow efficiency, and campaign improvements

Analyze campaign results and provide recommendations for continuous CRM program enhancement

Support operational processes including journey management, business rules, troubleshooting, and documentation

Manage customer data integrations and dependencies to ensure accurate targeting and delivery

Stay updated on CRM, Martech, and AI-enabled marketing best practices

Technical Skills Required

CRM/marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud) Customer segmentation and lifecycle marketing AI-driven campaign optimization and automation

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Benefits & Perks

Flexible working culture

Incentive programs

Unlimited paid time off

Generous paid parental leave

Company-sponsored 401(k) match

Learning and wellness subscription stipend

Industry-leading employer-sponsored insurance (employees and dependents)

$70,000 - $80,000 annual base pay

Job Description

This is a Fully Remote Job

About Our Client:

The organization operates within the marketing technology sector, focusing on delivering personalized customer experiences at scale. It addresses challenges in customer engagement, lifecycle performance, and operational efficiency by integrating marketing, product, data, and CRM functions. The company's approach includes experimentation, continuous improvement, and data-driven decision making to optimize marketing campaigns and customer interactions.

About the Opportunity:

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