Senior Marketing Director (B2B Enterprise & Sponsorship Growth)

diversified usa • United State

Remote

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AI Summary

Lead transformative marketing for ASAP and IOFM portfolios, designing go-to-market strategies, demand engines, and lifecycle marketing to drive enterprise B2B acquisition, practitioner growth, and sponsor/exhibitor revenue. Build cross-functional teams, optimize tech stacks, and own revenue targets across three revenue streams while shaping brand strategy and thought leadership. Requires 8-12 years of progressive marketing leadership with B2B enterprise and ABM expertise.

Key Highlights

Lead marketing for two high-growth professional association portfolios (ASAP and IOFM) transitioning from transactional to enterprise B2B models

Design and execute demand generation, ABM programs, and lifecycle marketing to drive practitioner, organizational, and sponsor/exhibitor revenue

Build and scale a team of eight, define marketing standards, and collaborate cross-functionally with sales, events, content, and digital teams

Own end-to-end marketing metrics, including pipeline generation, ROI, cost per lead, and customer lifetime value

Key Responsibilities

Develop and execute brand strategy, positioning, and competitive insights for ASAP and IOFM to resonate with practitioners, organizational buyers, and sponsors

Lead thought leadership initiatives, including commissioned research, white papers, case studies, and POV content focused on workforce development and finance operations

Design and implement multi-channel demand generation and ABM programs to drive practitioner acquisition and enterprise pipeline in collaboration with sales leadership

Grow sponsor/exhibitor demand by positioning ASAP/IOFM as premium audiences and developing co-marketing programs to expand reach

Create lifecycle marketing architecture (awareness to renewal) with automated workflows, nurture programs, and retention strategies to maximize customer lifetime value

Develop enterprise and sponsor-focused sales assets (pitch decks, ROI calculators, case studies) and define MQL/SQL criteria, lead scoring, and handoff processes

Lead and develop a team of eight marketers, establishing growth-focused structures, operational discipline, and cross-functional agreements

Own marketing-sourced revenue and pipeline goals, set targets, forecast performance, and build measurement frameworks for funnel performance and campaign ROI

Direct budget allocation, manage agency/vendor relationships, and evaluate marketing tech stack (Marketo, Salesforce) with a focus on AI/automation tools

Travel for portfolio events (~3x/year) and occasional partner/customer meetings

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Technical Skills Required

Salesforce Marketing Automation (Marketo) Account-Based Marketing (ABM)

Benefits & Perks

Fully remote or hybrid work flexibility

Generous paid time off (vacation, sick leave, paid family/medical leave)

Comprehensive healthcare with no-cost mental health services and wellness program

Annual salary range: $120,000–$130,000 with 15% performance-based bonus

Professional development investments (LinkedIn Learning, training conferences)

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Nice to Have

MBA degree

Exposure to professional associations, events, education, or community-based businesses

Experience in sponsor/commercial partner revenue sales enablement

Job Description

We are Diversified, a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. Join our team as a Marketing Director!

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