Senior Growth Marketer (B2B Demand Generation) - AI Video Creation

higgsfield ai • Kazakhstan

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AI Summary

Drive demand generation for Higgsfield AI’s B2B and enterprise business by designing high-impact campaigns, optimizing conversion funnels, and scaling pipeline through paid channels and account-based programs. Focus on measurable results—pipeline and revenue influence—while collaborating with sales, email, and creative teams to align GTM efforts. Hands-on operator role requiring data-driven decision-making, AI-native automation, and rapid iteration.

Key Highlights

Own end-to-end demand generation for B2B and enterprise, focusing on pipeline and revenue influence—not just clicks or impressions.

Build and scale integrated campaigns across LinkedIn, Google, X, retargeting, and content distribution, with full ownership of funnel metrics and attribution.

Hands-on role with no playbook; expected to write processes, automate workflows, and iterate weekly based on data-driven experiments.

Key Responsibilities

Plan, launch, and scale integrated demand-gen campaigns across LinkedIn, Google, X, retargeting, and content distribution to generate qualified meetings.

Own B2B conversion funnels from first touch to booked meetings, including landing pages, copywriting, creative briefs, forms, and follow-up routing.

Measure and iterate on funnel metrics (cost per meeting, conversion rates, channel ROI) using data tools, automations, and AI-native workflows.

Collaborate with sales, email, and creative teams to align GTM messaging and ensure a cohesive prospect experience.

Run weekly experiments on messaging, audiences, and channels, scaling what works and killing underperforming initiatives.

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Technical Skills Required

B2B Demand Generation Performance Marketing (Paid Channels: LinkedIn Ads, Google Ads) Data-Driven Marketing & Attribution

Benefits & Perks

Competitive salary in USD

On-site role in Almaty office

Relocation package (work permit sponsorship, flights, temporary housing)

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Nice to Have

Experience with ABM tools (HubSpot, Salesforce, Clay, 6sense)

Marketing to enterprise/Fortune 500 buyers

Webinar or event program experience

Familiarity with generative AI, creative tools, or martech ecosystems

Job Description

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $1B in annualized revenue, 32M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.We are looking for a Growth Marketer to own demand generation for our B2B and enterprise business.

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