Senior Digital PR & Outreach Specialist (SEO-Focused) – Sydney, Australia

fulcrum • United Kingdom

Visa Sponsorship

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AI Summary

Lead end-to-end digital PR and outreach programs, earning high-authority links and driving AI visibility for global clients. Own client relationships, analyze competitor backlinks, and shape future-proof strategies in an evolving search landscape. Requires 3+ years in SEO, digital PR, or outreach with hands-on link-building experience.

Key Highlights

Own client relationships directly, presenting results to CMOs and marketing teams in Australia and the US

Hands-on link acquisition, AI-driven visibility programs, and integration with SEO, content, and comms teams

Hybrid role blending outreach, digital PR, and strategic foresight in an AI-transforming search environment

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Key Responsibilities

Design and execute end-to-end off-page SEO programs, including site targeting, pitch development, and link acquisition

Lead journalistic outreach and reactive PR, delivering expert commentary within 24 hours in client voice

Build programs to secure brand citations in AI-sourced listicles, roundups, and community conversations

Manage client relationships independently, providing regular updates and monthly reporting to CMOs and marketing teams

Analyze competitor backlink profiles, toxic links, unlinked mentions, and EEAT signals to inform actionable strategies

Collaborate with SEO, content, and comms teams to deliver integrated digital campaigns

Technical Skills Required

SEO (Search Engine Optimization) Digital PR & Link Building Data Analysis & Competitive Backlink Research

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Benefits & Perks

Hybrid work model (2 days in-office, 3 days remote)

Visa sponsorship for eligible candidates (Working Holiday Visa or other Australian work rights)

Flexible time in lieu for international client calls

Diverse, international team with career growth opportunities

Award-winning campaigns and cutting-edge AI visibility programs

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Nice to Have

Experience with UK digital PR or link-building agencies

Journalistic background transitioning into SEO or digital PR

Strong familiarity with AI-driven search trends (e.g., GEO, AI visibility)

Job Description

This one's for you if you're in London and ready for a change

We know how this goes. You're scrolling LinkedIn on a packed Tube, rain on the window, and something makes you stop. Maybe Australia has been on your mind for a while. Maybe you've been picturing finishing work and heading straight to the beach for a swim, or a surf before dinner.

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