Demand Generation Lead (B2B SaaS Marketing & Growth)

borderless immigration • United Kingdom

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AI Summary

Lead inbound demand generation for a UK-focused immigration SaaS company, driving pipeline growth through multi-channel campaigns, CRM optimization, and data-driven experimentation. Collaborate with GTM, sales, and product teams to scale positioning and messaging for enterprise clients in tech, finance, and professional services. Requires 6+ years in B2B SaaS marketing with a proven track record in demand gen, AI-native tooling, and regulated content marketing.

Key Highlights

Own inbound pipeline (80% of current demand) with end-to-end responsibility for channels, campaigns, and website optimization

Build and execute a 12-month demand plan targeting larger tech, finance, and professional services employers

Hands-on with CRM (HubSpot), marketing automation, and AI tools to automate workflows and improve MQL-to-demo conversion

Work 3 days in-office, 2 days remote with comprehensive benefits including private medical insurance and global travel perks

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Key Responsibilities

Audit and optimize HubSpot routing, MQL sources, lead scoring, and attribution within 30 days

Launch and manage multiple new demand-gen channels (e.g., paid media, webinars, content) with the growth team

Develop and execute A/B tests across website and demo flow to improve conversion rates monthly

Collaborate with sales, product, and immigration experts to ensure accurate, compliant, and human-centered messaging

Track market trends and adjust positioning/messaging quarterly to align with target sectors (tech, finance, professional services)

Build and present a 6-9 month demand plan with channel bets and targets to leadership

Monitor and optimize CRM-driven funnel reports, testing backlog, and pipeline attribution

Increase inbound pipeline 3x within 12 months while reducing cost per demo

Technical Skills Required

B2B SaaS Demand Generation HubSpot & Marketing Automation Multi-Channel Campaign Management

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Benefits & Perks

3 days in-office, 2 days remote work

Comprehensive private medical insurance

28 days annual holiday + 1-week work-from-anywhere policy

£500 annual Learning & Development budget

Cycle to Work scheme, employer pension contributions, gym membership, onsite barista

Monthly company lunches and team events, annual offsite (e.g., Marrakesh)

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Nice to Have

Experience marketing compliance or regulated software (e.g., Vanta)

Experience marketing products with real human impact

Experience hiring and managing marketers, agencies, or freelancers

Job Description

Borderless is simplifying the complexity of global immigration, starting with the UK.Immigration is one of the most important - and most broken - systems in the global economy. It’s shaped human history, yet businesses and individuals hit friction at every turn, and government policy lurches with the political cycle.Our vision is simple: a world where borders are no longer barriers, empowering the ambitious, wherever they are.Backed by Entrepreneur First and , we’re already supporting 900+ businesses, 15,000+ workers and scaling fast into new sectors and markets.🎯

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