Senior SEO & PPC Marketing Manager (Multi-Channel Growth Strategy)

blacksmith agency • Canada

Remote

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AI Summary

Lead end-to-end digital marketing strategy for PPC and SEO clients across multifamily, B2B, and technical verticals. Oversee paid search, paid social, organic search, and conversion optimization while driving measurable growth through client-facing leadership and execution oversight. Requires 4-7 years of multi-channel expertise, strategic thinking, and team management in a remote-first agency environment.

Key Highlights

Hybrid strategic and operational role blending client-facing leadership with technical execution

Owns full PPC/SEO lifecycle from strategy to performance reporting across Google Ads, Meta, Microsoft, and organic search

Responsible for client growth roadmaps, QA, analytics accuracy, and cross-functional team coordination

Key Responsibilities

Develop and execute full-funnel PPC and SEO strategies for diverse client portfolios across industries

Lead sales calls to validate scope, pitch technical recommendations, and influence deal closures

Build and present 90-day, 6-month, and annual growth roadmaps for all clients

Oversee performance across Google Ads, Meta, Microsoft Ads, and organic search channels

Conduct technical SEO audits, on-page optimization, link-building, and AI-driven content strategy

Audit PPC campaigns, keyword strategies, bidding structures, and landing pages for conversion opportunities

Track KPIs, conversion attribution, and ensure analytics accuracy and reporting integrity

Provide weekly direction and QA, coordinating priorities with marketing project managers

Present monthly/quarterly performance summaries to clients and stakeholders

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Technical Skills Required

Google Ads Search Engine Optimization (SEO) Google Analytics 4 (GA4)

Benefits & Perks

Fully remote work (USA, Canada, or South Africa)

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Nice to Have

Agency experience managing multiple clients simultaneously

Experience joining sales calls and influencing close rates

Familiarity with multifamily/real estate or high-intent lead generation

Technical SEO audits, programmatic SEO, and conversion rate optimization (CRO) experience

AI-driven SEO and content strategy implementation

Job Description

Marketing
Full time
Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

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