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Digital Marketing CRM Specialist (Marketing Operations & Automation)

confidential careers • United States
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

This hands-on role focuses on building and optimizing CRM-driven marketing workflows, AI-powered campaigns, and sales enablement systems. You’ll design automated journeys, email/SMS strategies, and scalable processes to enhance lead conversion and cross-functional collaboration. Requires expertise in CRM platforms, automation, and a creative mindset to innovate marketing technology.

Key Highlights
Build and optimize CRM journeys, email/SMS campaigns, and automated workflows for lead nurturing and sales enablement
Collaborate across Marketing, Sales, Operations, and external vendors to drive impactful marketing programs
100% remote role with a focus on AI, automation, and scalable systems in a fast-paced environment
Key Responsibilities
Design and optimize CRM journeys and automated workflows for prospects, past clients, and Realtors
Create and execute email/SMS campaigns with segmentation, automation, testing, and performance optimization
Collaborate with cross-functional teams to develop marketing campaigns, training resources, and sales enablement programs
Explore and implement AI tools to enhance marketing processes and scalability
Track performance metrics and recommend improvements for CRM engagement, campaign adoption, and lead growth

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Technical Skills Required
CRM platforms (e.g., Salesforce, HubSpot) Marketing automation Email/SMS campaign management
Benefits & Perks
401(k)
Health insurance
Dental and vision insurance

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Nice to Have
Experience with AI-powered marketing tools
Background in mortgage, financial services, or real estate industries
Project management or customer-support platform experience

Job Description

The Digital Marketing CRM Specialist is a hands-on creative and marketing technology role for someone who loves building smart campaigns, improving workflows, experimenting with new tools, and turning ideas into real business impact.

This role sits at the intersection of CRM, automation, digital marketing, AI, lead strategy, content, training, and sales enablement. You will aid in building and optimizing marketing journeys, email + SMS campaigns, automated workflows, presentations, training resources, and lead-management strategies that support our sales organization and help create more conversations.

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Job Overview
Posted Sep 17, 2026
Employment Full-time
Experience Associate
Location United States
Category Marketing
Company confidential careers
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