C

Vice President of Marketing

Cadence • United States
Remote
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AI Summary

Own Cadence's demand generation engine and unify marketing behind a single pipeline and revenue plan. Build and run ABM programs, oversee paid marketing, and lead a distributed marketing team. Requires 8-12+ years of B2B marketing experience with senior leadership and demand gen/ABM track record.

Key Highlights
First unified marketing leader connecting Communications, Brand, and Customer Marketing
Build demand gen and ABM programs targeting health systems and CMO networks
Own marketing tech stack, funnel instrumentation, and CRM attribution
Lead distributed marketing team; hire demand gen talent as priority
OTE $380,000 - $425,000 plus equity; fully remote
Key Responsibilities
Build and run the demand generation function and design/execute ABM programs targeting health systems and CMO networks
Oversee all paid marketing activities including SEO/AEO, website optimization, conferences, and sponsorships
Sequence case studies, partner spotlights, and earned media into outbound campaigns; own MQL-to-AE handoff with closed-loop reporting
Align Communications, Brand, and Customer Marketing behind shared pipeline and revenue goals
Own lifecycle and expansion marketing, refining provider and patient journeys
Define and own marketing tech stack, funnel instrumentation, and CRM attribution model; report pipeline sourced/influenced, MQL-to-SQL, CAC
Lead, mentor, and grow distributed marketing team; hire demand gen talent; determine timing for product marketing function

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Technical Skills Required
SEO/AEO CRM AI tools
Benefits & Perks
Competitive pay & equity
Fully remote
Comprehensive health coverage: Medical, dental & vision
Paid time off
401k plan + matching
Paid parental leave
Home office stipend

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Nice to Have
Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers

Job Description

The Role

We're hiring a Vice President, Marketing to own Cadence's demand generation engine and unify marketing behind a single pipeline and revenue plan. This is the first unified marketing leader in the company's history, connecting Communications and Brand with Customer Marketing and a demand generation function you will build from the ground up. You will work across Growth, Revenue Operations, Product, and Data to convert Cadence's credibility with health systems, clinicians, and the 2,300 primary care providers and cardiologists using Cadence nationwide into a measurable pipeline.

What You'll Do

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Job Overview
Posted Nov 01, 2026
Employment Full-time
Experience Executive
Location United States
Category Marketing
Company Cadence
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