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S
Growth Marketing Manager
United States
Full Remote
AI Summary
OpenEd is hiring a fully remote Growth Marketing Manager ($110K-$130K plus bonus) to build a repeatable acquisition engine across an expanding portfolio of states. The role owns end-to-end new-state launches plus major growth levers including SEO, website conversion optimization, lifecycle marketing, referrals, paid acquisition, and performance analytics. Candidates need 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale, with multi-market campaign management and agency management experience.
Key Highlights
Fully remote Growth Marketing Manager role at OpenEd paying $110K-$130K per year plus bonus
Requires 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale
Owns SEO strategy, website conversion (CRO/A/B testing), lifecycle programs, referrals, and paid media agency management
Leads end-to-end new-state launches and state-level pipeline reporting across acquisition sources
OpenEd has served more than 100,000 students and is focused on customized education access for families
Key Responsibilities
Lead end-to-end new-state launches across paid media, SEO, lifecycle, content, brand, and partnerships while continuously improving the GTM playbook.
Own SEO strategy and keyword priorities, including technical SEO recommendations across schema, metadata, headings, internal linking, URL structure, and on-page conventions.
Own website conversion strategy for high-impact program pages using funnel analysis, A/B testing, and landing-page experimentation to increase applications.
Build and optimize lifecycle programs across nurture, re-engagement, TOFU, MOFU, referral, segmentation, and automation.
Develop referral mechanics within lifecycle flows and work alongside the ambassador program to grow word-of-mouth acquisition.
Manage the paid media agency by setting growth targets, assessing performance, and testing creative, audiences, and channels to improve qualified applications and enrollment efficiency.
Own state-level pipeline reporting across traffic, conversion, applications, lead-to-enrollment rates, paid performance, referrals, and other acquisition sources.
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Technical Skills Required
Benefits & Perks
$110K-$130K annual salary plus bonus
401(k) with company matching opportunities
Comprehensive medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA benefits
Fully remote work environment
Flexible working hours with an emphasis on healthy work-life balance
Generous PTO
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Nice to Have
Webflow experience
Job Description
Posted via SalaryGuide — the career platform built for marketers.
OpenEd is hiring a remote Growth Marketing Manager at $110K-$130K plus bonus to own growth across new-market launches, SEO, CRO, lifecycle, referrals, paid acquisition, and analytics. The role calls for 5+ years of B2C/DTC growth or performance marketing experience.
Before applying, use SalaryGuide to benchmark the $110K-$130K range against comparable growth marketing roles and review the role and company context in one place.
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