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Performance & Paid Media Marketing Manager (Remote, USA)
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Senior Demand Generation & Partner Marketing Manager
Full Remote
AI Summary
Lead demand generation, paid advertising, and co-marketing programs for healthcare financing. Oversee paid campaigns, SEO, and partner-driven campaigns to drive patient applications. Requires 5+ years in demand gen, B2B2C marketing, and hands-on paid media experience.
Key Responsibilities
Lead demand generation and net new merchant acquisition through paid campaigns, email, content, and outbound efforts.
Manage Google, Meta, and LinkedIn paid advertising campaigns, including targeting, creative, budgeting, and optimization.
Develop and execute co-marketing programs with partners to promote healthcare financing to patients.
Oversee SEO, landing page optimization, and AI search visibility tracking for HFD.
Build and manage nurture programs in HubSpot, scoring leads, and handing off qualified leads to sales.
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Technical Skills Required
Benefits & Perks
Medical, Dental, Vision Insurance
401k with 4% company match
Unlimited PTO
6 days of paid sick time
6 paid holidays + 1 floating holiday
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Nice to Have
Experience in dental, orthodontic, medical, or consumer financing.
Familiarity with lending or financing compliance for consumer-facing claims.
Experience with GEO/AI search visibility tools.
Job Description
Are you EPIC? Do You Have The Ability To Demonstrate, Understand And Apply HFD’s Core Purpose And Values In All That You Do? At HFD, Our Mission Is To Make Healthcare More Affordable By Giving Everyone a Better Way To Pay.
What You'll Do
Lead gen and net new acquisition
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