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AI Summary
Owns end-to-end demand generation and brand strategy for a tech company, designing campaigns to generate qualified B2B/B2C pipeline. Manages marketing tech stack, analytics, and budget allocation while driving multi-channel campaign execution and optimization. Requires 5-7 years of marketing experience with 2+ years in demand generation, hands-on marketing automation, and analytics expertise.
Key Highlights
End-to-end demand generation and brand strategy ownership
Ownership of marketing tech stack (HubSpot/Marketo, GA4, Google Ads, LinkedIn Ads)
Budget management and multi-channel campaign execution with A/B testing
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Key Responsibilities
Design and execute integrated demand-gen campaigns across email, paid search, paid social, SEO, and content
Manage marketing tech stack and ensure accurate data tracking and attribution
Build and maintain dashboards for MQLs, pipeline contribution, CAC, and funnel conversion
Plan and execute multi-touch nurture programs, webinars, and lifecycle campaigns
Run structured A/B tests on messaging, landing pages, ad creative, and email programs
Manage agency, freelance, and vendor relationships; allocate annual marketing budget based on performance
Contribute to positioning, messaging, and go-to-market planning for product launches and new segments
Technical Skills Required
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Nice to Have
Experience with SEMrush or Ahrefs
Marketing attribution modeling expertise
ABM platforms experience (6sense, Demandbase)
SQL basics for self-serve analysis
Job Description
About The Role
The role owns demand generation and brand strategy end-to-end for a fast-growing technology company, converting positioning into campaigns that reliably produce qualified pipeline across B2B and B2C channels.
The team is lean, well-funded, and metrics-driven — the role reports to leadership, works directly with sales and product marketing, and has real ownership over budget, channel mix, and messaging strategy.
Key Responsibilities
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