Talenthop
United States
Marketing & Content Development Manager (Faith-Based Digital Platform)
Marketing Full-time Mid-Senior level 18h ago
- AI
- Ai Tools
- Asana
- Storytelling
D
AI Summary
The Growth Marketing Manager drives DataSpring’s visibility and engagement in the clinician and profile manager administrator market by designing and executing integrated marketing programs. This role bridges strategy, audience insights, and execution across marketing, sales, and product teams to deliver measurable business impact. Requires 5+ years in B2B/healthcare marketing with a focus on cross-functional collaboration and data-driven optimization.
Key Highlights
Builds and executes growth marketing programs targeting clinicians, providers, and profile manager administrators
Collaborates with sales, product, and marketing teams to align messaging and campaigns with business goals
Leverages data and market insights to refine strategies, optimize performance, and drive pipeline contribution
Key Responsibilities
Develop annual and quarterly marketing plans to raise DataSpring’s visibility in priority clinician and profile manager administration segments
Translate growth marketing strategy into audience-specific programs aligned with business, brand, and go-to-market priorities
Identify and execute on segments, channels, and engagement moments to recruit, reactivate, and sustain clinician and administrator engagement
Lead end-to-end execution of field activations, including campaigns, digital marketing, events, webinars, and partner-led initiatives
Collaborate with Product Marketing, Sales, and Customer Success to align targeting, engagement, and follow-up strategies
Set clear KPIs, measure campaign performance, and optimize programs based on data and audience feedback
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Technical Skills Required
Benefits & Perks
Competitive compensation (135,000 - 150,000 USD per year)
Medical, dental, and vision coverage
401(k) with company contributions and matching
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Nice to Have
Experience with CRM platforms
Proficiency in ABM (Account-Based Marketing) strategies
Healthcare data or health technology domain expertise
Job Description
The Growth Marketing Manager is responsible for building and executing marketing programs that grow DataSpring’s visibility, credibility, and engagement in the provider market, focused on the clinician and profile manager administrator subsegment. This role turns growth marketing strategy into targeted, audience-driven programs that create awareness, build trust, and deliver measurable business impact.
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