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Performance Marketing Manager - CPG & E-commerce (LatAm Remote)

hire overseas • Latin America
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Own and scale paid media for a high-growth CPG snack brand across Amazon, Meta, Google, and retail media channels. Drive profitable growth by optimizing TACOS, ROAS, and contribution margin while managing end-to-end campaigns. Requires deep expertise in Meta and Google Ads with strong analytical and optimization skills.

Key Highlights
Own paid media strategy across Amazon, Meta, Google, TikTok, Walmart, and retail media channels
Focus on profitability metrics (TACOS, ROAS, contribution margin) over vanity metrics
3+ years of hands-on performance marketing experience for e-commerce or CPG brands
Key Responsibilities
Manage and optimize Amazon PPC, Walmart Connect, Meta, TikTok, and Google Ads campaigns across their respective platforms
Improve TACOS, ROAS, contribution margin, and overall campaign profitability through keyword research, bid optimization, and audience targeting
Continuously test creative, audiences, landing pages, and promotional strategies while monitoring inventory and adjusting spend
Analyze customer acquisition costs, repeat purchase behavior, and LTV
Build and maintain weekly performance dashboards with clear, actionable recommendations
Analyze competitive activity and marketplace trends, interpreting data quickly to make fast decisions
Work closely with leadership, operations, and creative teams to coordinate launches and promotional campaigns
Help improve product listings and conversion rates, and support marketplace expansion as the brand grows

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Technical Skills Required
Meta Ads Google Ads Performance Marketing
Benefits & Perks
100% remote work
Paid Time Off
Holidays observed

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Nice to Have
Hands-on experience with Amazon PPC, Walmart Connect, Reddit Ads, or Instacart Ads
Background in food, beverage, or snack brand marketing
Experience working with Shopify brands
Familiarity with tools like Helium 10, Data Dive, Pacvue, Perpetua, Quartile, or Triple Whale
Understanding of retail velocity and omnichannel strategy, plus experience with creative testing and landing page optimization

Job Description

💼 Performance Marketing Manager

🌎 LatAm

🏠 Remote

About Our Client

Our client is a better-for-you snack brand built on a simple, commercially validated thesis: snacks made with real fruit and no added sugar can taste indulgent without compromising on clean ingredients. Selling a curated lineup of candied nuts and organic dried mangoes across DTC, Amazon, and an expanding footprint of 15+ regional grocery chains, the brand has built 1,500+ reviews and a loyal repeat customer base. They're executing a classic CPG growth playbook: build proof on DTC, expand into retail, and compound on both simultaneously.

About the Role

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Job Overview
Posted Aug 28, 2026
Employment Full-time
Experience Mid-Senior level
Location Latin America
Category Marketing
Company hire overseas
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