Senior Performance Marketing Specialist (Paid Search) - Multi-Market Growth & Demand Generation

Jobgether • Canada

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Own and scale paid search campaigns across Canada, the US, and Australia, driving customer acquisition and lead generation. Lead strategy, execution, and optimization for Google Ads, Microsoft Advertising, and emerging search platforms while collaborating with cross-functional teams. Requires 2-4 years of hands-on paid search experience with strong analytical, measurement, and copywriting skills.

Key Highlights

Full ownership of paid search strategy and performance across multiple markets (Canada, US, Australia) with diverse business lines (DTC, B2B, wholesale).

Hands-on management of Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and emerging platforms (Microsoft Advertising, Reddit Ads, AI-powered search tools).

Data-driven decision-making with GA4, Triple Whale, and advanced attribution modeling to optimize CPA, CAC, and lead generation.

Key Responsibilities

Develop and execute paid search strategies across Canada, the US, and Australia, adapting to market maturity and demand.

Manage Google Ads campaigns (Search, Shopping, Performance Max, Demand Gen, YouTube) including account structure, bidding, search-term analysis, and negative keywords.

Launch and optimize Microsoft Advertising and Reddit Ads as independent acquisition channels while evaluating emerging search technologies.

Reconcile advertising platform data with GA4 and Triple Whale to improve measurement, attribution, and conversion tracking.

Write and test high-performing ad copy while collaborating with web and CRO teams to enhance landing-page performance.

Own the paid search technology stack, leveraging AI, automation, and tools to increase efficiency and scale.

Deliver data-driven performance reports highlighting key insights, risks, opportunities, and recommended actions to stakeholders.

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Technical Skills Required

Google Ads (Search, Shopping, Performance Max, Demand Gen) Paid Search Campaign Management Google Analytics 4 (GA4)

Benefits & Perks

Fully remote position within Canada

Flexible working hours

Bi-annual performance bonus tied to company and individual targets

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Nice to Have

Experience with AI-powered marketing tools and automation

B2B or lead-generation paid search experience

Experience managing paid search across multiple markets or regions

Experience with US market launches

Experience in DTC, e-commerce, or subscription environments

Job Description

This is a hands-on opportunity to own and scale paid search across multiple markets and business lines. You will be responsible for driving efficient customer acquisition in a mature Canadian market while helping launch and build demand in the US. You will also manage paid search for an Australian brand and a growing B2B business. The role combines channel strategy, campaign execution, experimentation, measurement, and performance storytelling. You will work closely with web, CRO, and other commercial teams in a lean, fast-moving environment. There is also significant scope to expand beyond Google and explore emerging search surfaces, automation, and AI-powered marketing tools.

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