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Product Marketing Manager - Seeker Journey

Germany
Visa Sponsorship Relocation
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead the development and optimization of the Seeker Journey in ImmoScout24's app and search functionality. Serve as central interface between Product, Marketing, and Business teams to drive cross-functional initiatives. Requires 2+ years digital marketing experience with strong AI tool utilization and stakeholder management skills.

Key Highlights
Seeker Journey development and Product Marketing strategy
Cross-functional stakeholder management between Product, Marketing, and Business
AI tools for automation and efficiency improvement
Hybrid work model with 3 days office per week

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Key Responsibilities
Develop and optimize the Seeker Journey in app and search functionality
Derive relevant Product Marketing measures from the Seeker Journey
Act as central interface between Product, Marketing, and Business teams
Drive cross-functional topics independently
Think customer journey across channels and develop funnel approaches
Develop strategies for different marketing funnel phases and target groups
Implement marketing measures via E-Mail, Push, and Onsite channels
Analyze performance and develop data-driven improvements
Develop own ideas and concepts, prepare them for target audiences
Present concepts clearly and convincingly
Use AI tools pragmatically to develop solutions and automate processes

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Technical Skills Required
Product Marketing AI Tools Marketing Funnel Management

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Benefits & Perks
Hybrid work model (3 days office, 2 days flexible)
30 days annual vacation
10 days international work opportunity
Relocation assistance with visa support
Family service support
Public transport and Job Bike subsidies
Monthly learning time and ScoutAcademy courses
Life Situation Coaching and health checks
Fitness studio and massage services
Green electricity and sustainable office environment

Job Description

Mit dem führenden Online-Marktplatz ImmoScout24 bringt Scout24 jährlich Millionen Nutzer:innen in ihr neues Zuhause. Wir revolutionieren seit mehr als 25 Jahren den Immobilienmarkt in Deutschland und Österreich. Unser Ziel ist es, ein digitales Ökosystem aufzubauen, das Hausbesitzende, Suchende und Makler zusammenbringt. Die Suche nach der richtigen Wohnung und Immobilie ist eine der wichtigsten Entscheidungen im Leben. Das gilt auch für deine Karriere!
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Job Overview
Posted Aug 14, 2026
Employment Full-time
Experience Not Applicable
Location Germany
Category Marketing
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