Product Marketing Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Director, Velocity based in the United States.

This is an exciting opportunity for an experienced product marketing leader to define and execute go-to-market strategies for SMB and Mid-Market customer segments in a fast-growing technology environment. You'll play a key role in shaping product positioning, messaging, and launch strategies while collaborating closely with cross-functional teams across Product, Sales, Marketing, and Channel organizations. This role combines strategic leadership with hands-on execution to accelerate pipeline growth, customer adoption, and revenue performance. You'll leverage market insights and competitive intelligence to influence business decisions and optimize marketing effectiveness. Working in a collaborative, innovation-driven environment, you'll have the opportunity to make a measurable impact on commercial success while leading high-visibility initiatives. This remote position is ideal for a marketing professional who thrives on building scalable GTM programs and driving business growth.

Accountabilities

• Define and execute the go-to-market strategy for SMB and Mid-Market offerings, including customer segmentation, positioning, messaging, and competitive differentiation.
• Lead cross-functional product launches in collaboration with Product Management, Sales, Demand Generation, Regional Marketing, and Channel teams to ensure successful market adoption.
• Develop scalable sales enablement materials, partner resources, messaging frameworks, and marketing assets that support consistent global execution.
• Analyze customer feedback, competitive trends, market dynamics, and win/loss data to identify growth opportunities and influence product strategy.
• Partner with revenue teams to improve pipeline generation, customer acquisition, expansion opportunities, and competitive positioning.
• Establish performance metrics and best practices to continuously enhance go-to-market effectiveness and operational excellence across velocity-focused business segments.
  
  

Requirements

• 10+ years of experience in B2B product marketing, go-to-market strategy, or solutions marketing, including leadership experience managing product marketing teams.

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• Proven success developing and executing GTM strategies for SMB, Commercial, or Mid-Market technology products.
• Strong expertise in product positioning, messaging, product launches, competitive analysis, and sales enablement.
• Experience collaborating with Product Management, Sales, Demand Generation, Channel organizations, and executive leadership.
• Excellent strategic thinking, executive communication, analytical, and stakeholder management skills.
• Experience within enterprise software, SaaS, cloud infrastructure, cybersecurity, data protection, or related technology industries is highly preferred.
  
  

Benefits

• Competitive salary with performance-based bonus opportunities.
• Comprehensive medical, dental, and vision coverage from day one.
• 401(k) retirement plan with company matching.
• Unlimited paid time off plus paid holidays and dedicated wellness days.
• Paid parental leave with enhanced support for birthing parents.
• Fertility, adoption, and surrogacy assistance programs.

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• Mental health resources and Employee Assistance Program.
• Legal services, identity protection, and supplemental insurance options.
• Healthcare, dependent care, and commuter spending accounts.
• Professional development opportunities including online learning platforms, mentoring, workshops, and annual learning events.
• Fully remote position (West Coast preferred).
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.