Director of Brand Marketing - Consumer Brand, Canada

Jobgether • Canada

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead brand strategy, campaigns, and product launches for a fast-growing consumer brand. Shape brand voice, drive awareness, and build emotional connections with customers.

Key Highlights

Develop and execute long-term brand marketing strategy

Lead integrated marketing campaigns across multiple channels

Own product launches from positioning to optimization

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Key Responsibilities

Develop and execute a long-term brand marketing strategy

Lead integrated marketing campaigns across digital channels, ecommerce, retail, influencer marketing, social media, public relations, partnerships, experiential marketing, and community initiatives

Own product launches from positioning and messaging through execution, performance analysis, and optimization

Create compelling brand narratives that increase awareness, loyalty, and emotional connection with consumers

Lead public relations strategies, including media relationships, editorial opportunities, product placements, and earned media initiatives

Build and manage relationships with influencers, creators, industry partners, ambassadors, and cultural tastemakers

Identify and execute strategic collaborations that increase brand visibility and customer acquisition

Partner with creative teams to develop high-impact campaigns, visual storytelling, content, photography, and video assets

Manage seasonal marketing calendars, campaign planning, and go-to-market strategies

Collaborate with ecommerce, growth, product, social, retail, and community teams to ensure brand consistency and business alignment

Measure brand performance through key indicators such as awareness, engagement, media impact, influencer performance, customer acquisition, retention, and launch success

Manage external agencies, including creative, public relations, influencer, and production partners

Build scalable marketing processes that support continued growth and represent the customer perspective across the organization

Technical Skills Required

Brand Marketing Integrated Marketing Product Launches

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Benefits & Perks

Fully remote work arrangement within Canada

Full-time, long-term contractor opportunity

Exposure to strategic brand-building initiatives

Job Description

This role offers the opportunity to shape the future of a fast-growing consumer brand by defining its voice, strategy, and connection with audiences.As Director of Brand Marketing, you will lead the development of impactful campaigns, product launches, and brand experiences across multiple channels.You will combine strategic thinking with creative execution to build lasting emotional connections with customers.Working closely with cross-functional teams, you will influence how products are positioned, communicated, and experienced across the market.The role is ideal for a visionary marketing leader who thrives in a fast-paced environment and enjoys building brands from the ground up.

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