Global Growth Marketing Manager - CRO & Referrals

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Global Growth Marketing Manager - CRO & Referrals based in United States.

This role offers the opportunity to shape global growth strategies by optimizing digital customer journeys, improving conversion, and accelerating acquisition.

You will lead high-impact initiatives across CRO, referral programs, and digital experimentation to drive measurable business growth.

The position combines strategic ownership with hands-on execution, partnering with teams across marketing, product, CRM, data, and technology.

You will define roadmaps, manage experimentation frameworks, and transform insights into scalable growth opportunities across multiple markets.

The ideal candidate is an analytical and innovative growth leader who thrives in a fast-paced, international environment.

You will have the autonomy to test new ideas, leverage AI-driven approaches, and build sustainable acquisition engines.

This role is designed for a strategic thinker passionate about customer behavior, optimization, and digital growth at scale.

Accountabilities

The Global Growth Marketing Manager will own the strategy and execution of initiatives designed to improve acquisition, engagement, and conversion across digital channels. This role requires strong collaboration with internal teams and external partners to identify opportunities, prioritize experiments, and deliver scalable growth solutions.

• Define and execute the global prospect conversion rate optimization (CRO) strategy, including acquisition landing pages, lead capture experiences, and digital entry points.
• Build and manage a structured CRO roadmap, prioritizing high-impact experiments based on customer insights, data analysis, and business objectives.
• Manage external CRO agency partnerships, overseeing testing processes from opportunity identification and prioritization through execution, quality assurance, and learning documentation.
• Improve conversion performance through enhanced messaging, audience targeting, funnel optimization, and customer journey improvements.
• Develop scalable templates, playbooks, and best practices to expand successful experiments across global markets.
• Lead the global referral growth strategy, including roadmap development, feature improvements, incentive optimization, and program performance management.
• Establish referral program KPIs, reporting frameworks, and measurement strategies to track acquisition impact and return on investment.
• Partner with Product, CRM, Martech, Performance Marketing, Data, and local market teams to drive successful execution.
• Develop and test new digital acquisition journeys across websites, applications, and CRM channels, including quizzes, guided experiences, and lead generation flows.

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• Build business cases, success criteria, and scaling strategies for new growth concepts and experimentation initiatives.
• Apply AI-powered tools and innovative methodologies to improve growth workflows, analysis, and experimentation efficiency.
  
  

Requirements

The ideal candidate combines growth marketing expertise with strong analytical capabilities and experience driving digital optimization programs. They should be comfortable managing complex projects, collaborating across international teams, and turning data-driven insights into measurable business outcomes.

• 4+ years of experience in growth marketing, CRO, performance marketing, ecommerce, experimentation, or acquisition optimization.
• Proven experience improving conversion rates across landing pages, ecommerce journeys, acquisition funnels, or lead generation experiences.
• Experience managing CRO, digital product, performance marketing, or experimentation agencies.
• Demonstrated ability to build and manage structured testing roadmaps and experimentation frameworks.
• Experience managing referral programs or incentive-based acquisition strategies.
• Strong understanding of customer journeys, funnel analysis, and digital growth principles.
• Ability to collaborate effectively with Product, CRM, Data, Martech, and regional teams.
• Strong analytical skills with excellent commercial judgment and data-driven decision-making abilities.
• Exceptional communication and stakeholder management skills.
• Experience with consumer products, ecommerce, subscription businesses, or direct-to-consumer (D2C) environments is preferred.
• Experience working across multiple international markets is a plus.
• Familiarity with tools such as Optimizely, Amplitude, GA4, Shopify, Tableau, Looker, or similar platforms is advantageous.
• Experience using AI tools to enhance experimentation, analysis, and growth processes is preferred.
  
  

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Benefits

• Competitive compensation package.
• Fully remote work opportunity in the United States.
• Opportunity to work in an international and collaborative environment.
• High level of ownership and autonomy in shaping global growth initiatives.
• Ability to influence digital strategy and customer acquisition programs at scale.
• Opportunity to collaborate with cross-functional teams across marketing, product, technology, and data.
• Professional growth opportunities within a fast-moving and innovative organization.
• Exposure to advanced experimentation, AI-powered workflows, and digital transformation initiatives.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.