Senior Lifecycle Marketing Manager

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead the development and execution of CRM and email lifecycle marketing programs to drive customer engagement and revenue growth. Own strategy, campaign design, and optimization across the buyer journey while collaborating with cross-functional teams. Requires 5+ years of B2B SaaS lifecycle marketing experience and strong analytical, copywriting, and automation skills.

Key Highlights

Build and scale lifecycle marketing programs from the ground up

Own CRM and email nurture strategies, segmentation, and journey architecture

Collaborate with Marketing, Product, Operations, Data, and Content teams

Measure campaign impact on revenue and optimize through experimentation

Key Responsibilities

Develop and manage lifecycle strategies that support business growth and improve buyer experiences

Own and manage new business email and CRM lifecycle programs including nurture strategies, audience segmentation, journey architecture, and optimization processes

Design, launch, and improve automated campaigns using personalization, behavioral targeting, and segmentation to increase engagement and pipeline contribution

Develop compelling email messaging that communicates product value, differentiators, and relevant use cases across customer personas and market segments

Partner with Content and Product Marketing teams to translate complex product concepts into effective campaigns and buyer communications

Create testing strategies, develop campaign hypotheses, analyze results, and continuously improve performance through experimentation

Build reporting frameworks to measure campaign effectiveness, engagement trends, and lifecycle marketing impact on revenue outcomes

Collaborate with Operations and Data teams to strengthen CRM data quality and improve segmentation capabilities

Support the evolution of CRM and marketing automation infrastructure to enable efficient, scalable execution

Balance strategic initiatives with fast-paced execution, ensuring high-quality programs are delivered quickly and effectively

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Technical Skills Required

CRM Marketing Automation Segmentation Behavioral Targeting Email Marketing Analytics

Benefits & Perks

Competitive compensation range of $120,000 - $160,000 USD

Fully remote work environment for employees based in the United States

Equity opportunities

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Nice to Have

Experience with platforms such as HubSpot, Hockeystack, Dreamdata, or similar lifecycle and attribution tools

Experience marketing to multiple customer segments, industries, and buyer personas within complex B2B environments

Familiarity with AI-powered tools to improve productivity and workflows while maintaining strong strategic judgment

Job Description

This role offers the opportunity to build and scale lifecycle marketing programs that directly influence customer engagement and revenue growth.You will own the strategy, execution, and optimization of CRM and email journeys across the buyer lifecycle.The position combines strategic thinking with hands-on execution in a fast-moving B2B SaaS environment.You will create personalized experiences that educate prospects, improve conversion, and strengthen demand generation efforts.Working closely with Marketing, Product Marketing, Operations, Data, and Content teams, you will help establish scalable lifecycle foundations.

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