Product Growth Lead - Product-Led Growth

higgsfield ai • Kazakhstan

Relocation

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AI Summary

Own product-led growth at Higgsfield.ai, designing referral mechanics, viral loops, and agentic distribution to drive acquisition without a marketing budget. Ship daily, run rigorous experiments, and own metrics like viral coefficient and CAC. Must have a track record of moving revenue metrics and unit economics fluency.

Key Highlights

No marketing budget required - growth must compound organically

80+ releases per month with founder-level visibility

Agentic distribution via MCP/assistant-embedded channel is a new paradigm

Key Responsibilities

Design and ship referral mechanics end-to-end including incentive structures, anti-abuse measures, and GAAP-compliant reward design

Build viral loops into the product such as shareable generation artifacts, watermark-to-signup flows, and social-embedded distribution

Own the mobile PLG motion designing viral-first experiences that feed the desktop revenue funnel

Scale agentic distribution growing MCP/assistant-embedded channel with funnel and product experience for AI agent users

Run a rigorous experiment pipeline at a pace of multiple experiments per week

Own metrics and their story including viral coefficient, referral-attributed revenue, and CAC of product channels

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Technical Skills Required

Product-Led Growth Experimentation Unit Economics

Benefits & Perks

Competitive compensation with meaningful equity

Relocation support to Almaty

Company-provided equipment, meals, transportation

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Nice to Have

3–6+ years in growth or product roles at consumer technology companies

Consumer AI, creative tools, or credits-economy experience

Experience with agentic ecosystems

Mobile growth background (app store funnels, mobile-first virality)

Job Description

Higgsfield.ai is the fastest-growing generative AI platform in the world. Creators use Higgsfield to produce video, images, and interactive content with 200+ frontier models — and they do it at a scale few consumer products ever reach: we grew revenue and crossed by July 2026.We recently closed a to accelerate what's working. The company is small relative to its revenue, decisions are fast, and the distance between an idea and production is measured in days - we ship .You will own

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