Senior Product Growth Manager (Lifecycle & Monetization) - AI Platform

higgsfield ai • Kazakhstan

Relocation

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AI Summary

Lead end-to-end growth strategy for Higgsfield.ai’s subscription lifecycle, driving conversion, retention, and monetization through data-driven product decisions. Own conversion flows, engagement systems, churn reduction, and expansion revenue in a high-velocity, P&L-focused role. Requires hands-on growth engineering experience with measurable impact on subscription metrics and unit economics.

Key Highlights

End-to-end ownership of conversion, retention, and monetization for a subscription-based AI platform

Hands-on growth engineering with direct impact on revenue, requiring rapid iteration and data-driven decision-making

Ownership of lifecycle stages: onboarding, engagement, churn prevention, winback, and expansion revenue

Key Responsibilities

Design and optimize onboarding flows, paywalls, and aha-moment experiences to maximize conversion and time-to-first-value

Build engagement systems (streaks, rewards, notifications) to foster durable user habits and reduce one-off spikes

Own voluntary and involuntary churn strategies, including cancellation flows, dunning, payment recovery, and grace periods

Develop winback systems for cancelled/dormant users, including offer architecture, timing, and channel orchestration

Drive expansion revenue through upsells, plan upgrades, and credit top-ups for engaged cohorts

Conduct deep behavioral segmentation and cohort analysis to inform product decisions across Product Growth

Collaborate closely with analysts to set analytical tasks, derive insights, and translate data into actionable product changes

Evaluate unit economics and assess the holistic impact of product changes on business performance

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Technical Skills Required

Cohort Analysis & Retention Metrics Subscription Monetization & Unit Economics A/B Testing & Experimentation

Benefits & Perks

Competitive compensation with meaningful equity in a $5B-valued company

Relocation support to Almaty for candidates moving from another city/country

Company-provided equipment, meals, transportation, and office benefits

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Nice to Have

Founding or entrepreneurial experience

Background in consumer AI, subscriptions, gaming, or credits-based economies

Experience with payments, payment recovery tooling, or CRM/lifecycle platforms

Job Description

Higgsfield.ai is the fastest-growing generative AI platform in the world. Creators use Higgsfield to produce video, images and interactive content with 200+ frontier models, at a scale few consumer products ever reach: we grew revenue 2x in the last quarter and crossed $1B in annualized cash revenue in September 2026.We recently closed a $500M funding round at a $5B valuation to accelerate what’s working. The company is small relative to its revenue, decisions are fast, and the distance between an idea and production is measured in days.

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