J

Director of Product Marketing

Jobgether • United States
Remote
This Job is No Longer Active This position is no longer accepting applications

Lead product marketing strategy for an innovative mental health platform serving organizations worldwide. Define positioning, messaging, and go-to-market programs while collaborating across product, clinical, sales, and executive teams. Requires 8+ years of product marketing experience with 3+ years in leadership.

Key Highlights
Strategic product marketing leader for complex B2B healthcare solutions
Own positioning, messaging, and go-to-market strategy for full product portfolio
Remote-first role with U.S. work authorization required
Key Responsibilities
Develop and execute product marketing strategy ensuring clear differentiated messaging and effective go-to-market programs
Lead market positioning, product launches, sales assets, and audience-focused narratives
Partner with product, clinical, operations, sales, customer success, communications, and executive teams to align market strategy
Create and maintain sales-facing marketing assets including pitch decks, solution overviews, competitive materials, one-pagers, and RFP content
Develop competitive positioning strategies by analyzing market dynamics and identifying differentiation opportunities
Support solution packaging and architecture by defining value propositions, product tiers, and customer-facing messaging
Ensure consistent communication across internal teams as steward of brand positioning and messaging quality
Build trusted relationships across the organization and serve as strategic marketing advisor
Technical Skills Required
Product marketing Competitive analysis Sales enablement Storytelling
Benefits & Perks
Competitive compensation
Equity eligibility
Fully remote work environment
Medical, dental, vision, disability, and life insurance
High deductible health plan with HSA option
Flexible Spending Account
Access to coaching and therapy resources
Generous paid time off
Parental leave and family support benefits
401(k) retirement plan
Professional development stipend
Annual wellness stipend
New hire stipend for remote work setup
Employee community events

Job Description

This role offers the opportunity to shape the market narrative for an innovative mental health platform serving organizations and employees worldwide. As a strategic product marketing leader, you will define positioning, messaging, and go-to-market strategies that differentiate complex healthcare solutions in a competitive market. You will act as a critical connector between product, clinical, sales, marketing, and executive teams to bring compelling stories to life. The role requires a strong point of view, exceptional storytelling ability, and experience translating complex solutions into clear business value. You will influence how customers, partners, and internal teams understand and engage with the platform’s unique approach to workplace well-being. This is a high-impact leadership opportunity within a remote-first, mission-driven environment focused on improving access to mental health support.
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