Senior Manager, Customer Marketing

Jobgether • Canada

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead customer lifecycle marketing strategy to drive adoption, retention, loyalty, and expansion across North American markets. Own cross-functional programs that influence customer lifetime value and revenue growth through data-driven campaigns and team leadership. Requires 8-10+ years of B2B customer marketing experience with advanced analytics and marketing automation expertise.

Key Highlights

Shape customer growth strategies in fast-scaling technology environment

Lead cross-functional programs impacting customer lifetime value and revenue growth

Own customer lifecycle initiatives including upsell, cross-sell, referrals, and expansion

Key Responsibilities

Own and evolve the customer lifecycle marketing strategy, identifying opportunities for upsell, cross-sell, referrals, and customer expansion

Partner with product, marketing, sales, and customer experience teams to align customer engagement strategies with business priorities

Analyze customer metrics such as revenue growth, lifetime value, adoption, retention, and churn to optimize marketing initiatives and measure impact

Build and manage testing frameworks across channels and customer segments to drive data-informed decision-making

Lead and develop customer marketing team members while overseeing campaigns across email, in-app messaging, digital channels, and direct communications

Manage customer engagement programs, including advisory initiatives, loyalty programs, referral campaigns, and promotional activities

Own the customer communications strategy, including onboarding journeys, newsletters, product launches, and operational updates

Develop voice-of-customer programs through surveys, feedback platforms, customer research, and reputation management initiatives

Manage customer marketing technology platforms, ensuring effective governance, campaign execution, and data quality

Partner with data and engineering teams to maintain reliable integrations, reporting systems, audience segmentation, and analytics dashboards

Provide strategic recommendations to senior leadership based on customer insights and marketing performance data

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Technical Skills Required

Customer lifecycle marketing Marketing automation Data analytics

Benefits & Perks

Fully remote work opportunity within Canada

Comprehensive benefits package tailored to local needs

Generous paid time off

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Nice to Have

Experience working with SMB B2B marketing motions

Experience building customer marketing functions in an early-stage or evolving environment

Job Description

This role offers the opportunity to shape customer growth strategies within a fast-scaling technology environment.You will own initiatives that increase adoption, retention, loyalty, and expansion across an established customer base.The position sits at the intersection of lifecycle marketing, product strategy, analytics, and customer experience.You will lead cross-functional programs that influence key business metrics, including customer lifetime value and revenue growth.Working across North American markets, you will build scalable campaigns, optimize customer engagement, and strengthen brand advocacy.

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