B2B Marketing Manager

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead integrated B2B marketing campaigns to generate qualified pipeline and revenue growth in a fast-growing SaaS environment. Develop and execute multi-channel strategies across email, paid media, website, events, and sales outreach while optimizing performance through data-driven insights. Requires 4-7+ years of SaaS marketing experience, HubSpot expertise, and strong collaboration with cross-functional teams.

Key Highlights

Lead integrated B2B marketing campaigns for pipeline generation and revenue growth

Hands-on experience with HubSpot marketing automation and Salesforce CRM

Data-driven optimization of campaign performance and attribution

Cross-functional collaboration with Product Marketing, Sales, and Revenue Operations

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Key Responsibilities

Develop and execute integrated, multi-channel B2B marketing campaigns focused on generating demand, qualified opportunities, and revenue growth

Translate business objectives into coordinated campaign strategies across email, paid media, website, events, and sales outreach channels

Own campaign execution from planning and asset creation through launch, optimization, and performance measurement

Build, test, and manage marketing automation campaigns using HubSpot including emails, landing pages, forms, workflows, and automation processes

Partner with lifecycle marketing teams to improve audience segmentation, targeting strategies, campaign timing, and lead nurturing activities

Ensure campaign workflows, tracking, attribution, and reporting systems are accurately implemented and maintained

Collaborate with Product Marketing, Content, Design, Sales, and Revenue Operations teams to align messaging, goals, and execution plans

Support sales teams with campaign insights, enablement resources, and strategies to improve follow-up and conversion

Define and monitor campaign KPIs including qualified leads, pipeline contribution, conversion rates, and return on investment

Analyze campaign performance and continuously optimize messaging, channels, timing, and audience targeting through testing and data insights

Maintain high standards for campaign data quality, attribution accuracy, and compliance with marketing regulations such as CAN-SPAM and GDPR

Technical Skills Required

HubSpot Salesforce CRM SaaS marketing funnels Campaign data analysis

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Benefits & Perks

Competitive salary range of $100,000 - $121,000 USD

Remote-first work environment with flexibility across the United States and Ontario, Canada

Flexible work schedule

Comprehensive benefits package including retirement plan matching

Unlimited paid time off

Job Description

Join a fast-growing SaaS environment where marketing directly influences revenue growth and customer success.As a B2B Marketing Manager, you will lead integrated campaigns designed to generate qualified pipeline and accelerate business growth.You will combine strategic planning with hands-on execution, managing campaigns across multiple channels and optimizing performance through data-driven insights.This role offers the opportunity to build scalable marketing systems, improve demand generation processes, and strengthen alignment between marketing and sales teams.

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