Lifecycle Marketing Manager - Mom and Baby

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lifecycle Marketing Manager - Mom and Baby role involves building meaningful connections with growing families through personalized, data-driven customer experiences. This role requires a lifecycle marketing professional to own lifecycle strategies across email, SMS, and MMS channels, helping guide customers through important stages of their journey from pregnancy to postpartum.

Key Highlights

Own the strategy, execution, and performance of lifecycle marketing campaigns across email, SMS, and MMS channels.

Develop and optimize customer journey maps, identifying opportunities to improve engagement, conversion, retention, and overall customer experience.

Build segmentation and personalization strategies based on customer behavior, lifecycle stages, and business priorities.

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Key Responsibilities

Own the strategy, execution, and performance of lifecycle marketing campaigns across email, SMS, and MMS channels.

Develop and optimize customer journey maps, identifying opportunities to improve engagement, conversion, retention, and overall customer experience.

Build segmentation and personalization strategies based on customer behavior, lifecycle stages, and business priorities.

Develop compelling lifecycle content and messaging that aligns with brand voice, customer needs, and performance goals.

Partner with creative and marketing teams to ensure consistent storytelling across campaigns, landing pages, and broader customer experiences.

Manage lifecycle marketing initiatives within Braze or similar platforms, collaborating with technical teams on campaign builds, automation, integrations, and migrations.

Define requirements for campaign triggers, tagging, personalization logic, and platform improvements.

Establish testing frameworks, including A/B and multivariate testing, to continuously improve campaign performance.

Analyze customer behavior, campaign results, and key performance indicators to identify optimization opportunities and recommend data-driven improvements.

Track and report lifecycle metrics such as engagement, conversion, customer lifetime value, and campaign effectiveness.

Collaborate cross-functionally with Marketing, MarTech, Web Development, Sales Operations, and Consumer Insights teams to align lifecycle programs with business goals.

Support customer research initiatives and use insights to improve lifecycle strategies and customer communications.

Maintain compliance with privacy standards, healthcare regulations, and patient confidentiality requirements.

Technical Skills Required

Braze Marketing automation SQL

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Benefits & Perks

Fully remote work opportunity

Competitive compensation package

Medical, dental, and vision insurance options

Job Description

This is an exciting opportunity for a lifecycle marketing professional to build meaningful connections with growing families through personalized, data-driven customer experiences. In this fully remote role, you will own lifecycle strategies across email, SMS, and MMS channels, helping guide customers through important stages of their journey from pregnancy to postpartum. You'll combine creativity, analytics, and marketing technology expertise to design campaigns that drive engagement, conversion, and long-term customer trust. Working closely with marketing, creative, technology, and ecommerce teams, you will transform customer insights into impactful communication strategies. This role is ideal for a strategic yet hands-on marketer who enjoys experimentation, optimization, and creating measurable business impact in a mission-driven environment.

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