Director of Narrative & Organic Social - Brand Storytelling & Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Narrative & Organic Social based in United States.

The Director of Narrative & Organic Social will define and lead the brand’s social presence across key platforms, transforming content into a strategic growth engine.

This role combines creative leadership, storytelling, brand strategy, and operational execution to build meaningful connections with audiences.

You will create the narrative framework that shapes how the company is perceived and how customers engage with its mission.

Working closely with marketing, product, and design teams, you will bring launches, ideas, and industry conversations to life through compelling content.

You will establish scalable creative processes, manage external collaborators, and leverage modern tools to increase impact and efficiency.

This is an opportunity for a visionary content leader to build a function from the ground up and influence the future direction of a growing brand.

Accountabilities

The Director of Narrative & Organic Social will own the strategy, execution, and evolution of organic content initiatives across major social platforms. This role requires a balance of creative vision, audience understanding, and measurable business impact.

• Define and own the brand narrative across Instagram, YouTube, LinkedIn, and emerging social channels.
• Develop creative direction, content strategies, publishing standards, and storytelling frameworks that strengthen brand recognition.
• Partner with product marketing and product teams to translate launches, features, and industry trends into engaging social-first narratives.
• Manage creative contributors, including contractors across user-generated content, video production, editing, and social execution.
• Create detailed creative briefs, guide production workflows, and maintain a high quality standard across all content initiatives.
• Build AI-enabled content production workflows to improve speed, scalability, and creative output.
• Ensure alignment between organic and paid content strategies to maximize performance and audience impact.
• Recruit and support additional social talent to expand channel execution and community engagement.

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• Analyze content performance, measure business impact, and use insights to continuously improve strategy.
• Act as a strategic partner across marketing functions by bringing customer insights, market trends, and storytelling expertise into broader initiatives.
  
  

Requirements

The ideal candidate is a strategic and creative marketing leader with experience building brand narratives and driving growth through social-first content. They should combine strong storytelling ability with operational excellence and comfort working in fast-paced environments.

• Proven experience creating and leading a brand narrative function, beyond simply managing social media accounts.
• Strong understanding of storytelling principles, content formats, and audience-driven creative strategies.
• Deep expertise with Instagram and YouTube as growth and brand-building channels.
• Experience shaping positioning and messaging in partnership with product marketing, product, and creative teams.
• Demonstrated ability to manage contractors, creative partners, and small high-performing teams.
• Strong creative direction skills with the ability to establish quality standards and inspire excellent work.
• Experience connecting organic content performance to measurable business outcomes.
• Ability to manage multiple projects, timelines, and stakeholders in a dynamic environment.
• Familiarity with AI-powered creative tools and modern content production workflows.
• Strong communication skills, strategic thinking, and a passion for building communities through storytelling.
  
  

Benefits

• Competitive compensation package based on experience and location.
• Fully remote work opportunity within the United States.
• Opportunity to build and lead a critical brand function with significant strategic influence.
• Direct collaboration with senior marketing, product, and design leaders.
• Ability to shape the company’s public narrative and market presence.
• Flexible environment focused on ownership, creativity, and innovation.
• Opportunity to work with modern creative technologies and AI-powered workflows.
• Growth opportunities within a fast-moving organization.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.