Customer Marketing Manager

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Shape customer engagement strategies to drive retention, adoption, and revenue growth across a growing US customer base. Own lifecycle marketing programs, advocacy initiatives, and cross-functional campaigns that deliver measurable business impact. Requires strategic B2B marketing experience, strong storytelling, and revenue-oriented mindset.

Key Highlights

Fully remote position for US-based Customer Marketing Manager

Own lifecycle marketing, advocacy programs, and customer engagement initiatives

Collaborate with Customer Success, Sales, Product, and Marketing teams

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Key Responsibilities

Develop and execute customer lifecycle marketing programs that drive product adoption, expansion opportunities, and customer engagement

Own customer email communications including newsletters, feature announcements, adoption campaigns, and targeted upsell initiatives

Plan, produce, and manage customer webinars including content strategy, speaker coordination, promotion, execution, and follow-up

Establish and support a Customer Advisory Board by recruiting participants, managing sessions, and translating insights into business opportunities

Develop customer advocacy programs including testimonials, case studies, customer stories, and video content

Manage customer reference programs by connecting sales opportunities with appropriate customer advocates

Identify and support customer speaking opportunities at webinars, conferences, and industry events

Foster customer community initiatives that strengthen engagement and create meaningful peer connections

Manage review generation programs across platforms such as G2, Gartner Peer Insights, and similar channels

Measure campaign performance and connect marketing initiatives to outcomes such as expansion revenue, retention, and customer satisfaction

Technical Skills Required

Marketing automation CRM platforms Data analysis

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Benefits & Perks

Competitive annual salary range of $120,000 - $150,000

Unlimited paid time off

Remote-first work environment

Job Description

This role offers the opportunity to shape customer engagement strategies that directly influence retention, adoption, and revenue growth.You will own customer marketing programs designed to deepen relationships and create expansion opportunities across a growing customer base.The position combines lifecycle marketing, storytelling, community building, and cross-functional collaboration to deliver measurable business impact.You will partner closely with Customer Success, Sales, Product, and Marketing teams to turn customer insights into impactful campaigns.This fully remote opportunity is ideal for a strategic and creative marketer who enjoys building relationships and driving results.

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