Director, Lifecycle Marketing

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead lifecycle marketing strategies for enterprise and high-growth accounts, develop customer journey strategies, and manage lifecycle marketing team members.

Key Highlights

Lead lifecycle marketing strategies for enterprise and high-growth accounts

Develop customer journey strategies and lifecycle roadmaps

Manage lifecycle marketing team members and establish scalable processes

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Key Responsibilities

Own the development and execution of lifecycle marketing strategies that drive measurable business growth

Lead client relationships and internal teams

Develop customer journey strategies, lifecycle roadmaps, segmentation approaches, personalization frameworks, and omnichannel engagement programs

Technical Skills Required

CRM strategy Customer journey orchestration Marketing technology

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Benefits & Perks

Competitive annual salary range of approximately $109,000-$135,000

Annual performance bonus opportunity

Remote-first work environment with flexibility across most U.S. locations

Job Description

The Director, Lifecycle Marketing will lead strategic initiatives that improve customer acquisition, engagement, retention, and lifetime value through innovative lifecycle programs.This role combines client advisory, team leadership, marketing strategy, and hands-on expertise across owned channels including email, SMS, push, and loyalty programs.You will partner with enterprise and mid-market clients to design personalized customer journeys powered by data, automation, and experimentation.The position offers the opportunity to influence growth strategies, mentor marketing talent, and shape scalable lifecycle marketing practices.

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