Director, Product Marketing & Go-to-Market

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead the commercialization of an innovative consumer energy solution, shaping product positioning and go-to-market strategies. Collaborate with cross-functional teams to influence product direction and business strategy. Develop and execute end-to-end go-to-market strategies, driving measurable business outcomes.

Key Highlights

Lead product marketing strategy and go-to-market planning

Collaborate with cross-functional teams to drive business outcomes

Develop and execute commercialization strategies for a Virtual Power Plant offering

Key Responsibilities

Lead the overall product marketing strategy, including positioning, messaging, customer segmentation, value proposition development, and competitive differentiation

Develop and execute end-to-end go-to-market strategies covering launch planning, customer targeting, channel strategy, pricing recommendations, experimentation, and commercialization

Partner with Product, Finance, and cross-functional stakeholders to evaluate business opportunities, pricing models, customer value propositions, and product-market fit

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Technical Skills Required

Product Marketing Go-to-Market Strategy Commercial Strategy

Benefits & Perks

Competitive salary with annual performance bonus opportunities

Unlimited paid vacation

Comprehensive private medical insurance

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Nice to Have

Experience within energy, climate technology, utilities, distributed energy resources, SaaS, fintech, subscription businesses, or other highly regulated industries

Job Description

This is an exciting opportunity to lead the commercialization of an innovative consumer energy solution that combines technology, sustainability, and customer-centric design. In this strategic leadership role, you will shape product positioning, customer insights, and go-to-market strategies for a next-generation Virtual Power Plant (VPP) offering. Working cross-functionally with Product, Growth, Finance, Analytics, Engineering, and Customer Experience teams, you will influence both product direction and business strategy. The position is ideal for a builder who enjoys creating scalable frameworks, launching new products, and driving measurable business outcomes. You'll leverage customer research, analytics, and experimentation to refine commercial strategies while helping accelerate the transition toward a smarter, more resilient energy ecosystem. This role offers significant ownership, executive visibility, and the opportunity to make a lasting impact in a fast-growing, mission-driven environment.

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