Product Marketing Manager - SaaSify

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Drive product adoption, customer engagement, and market awareness through targeted campaigns and content initiatives. Collaborate cross-functionally with Product, Engineering, Sales, Customer Success, and Leadership teams. Develop compelling narratives and sales enablement materials.

Key Highlights

Own the product marketing strategy, including positioning, messaging, value propositions, and differentiation strategies for target audiences.

Develop compelling narratives and sales enablement materials such as presentations, battle cards, case studies, product collateral, and customer success stories.

Drive product adoption, customer engagement, and market awareness through targeted campaigns and content initiatives.

Key Responsibilities

Own the product marketing strategy, including positioning, messaging, value propositions, and differentiation strategies for target audiences.

Develop compelling narratives and sales enablement materials such as presentations, battle cards, case studies, product collateral, and customer success stories.

Drive product adoption, customer engagement, and market awareness through targeted campaigns and content initiatives.

Partner with Product and Engineering teams to align roadmap priorities, launch readiness, and customer communication strategies.

Create thought leadership content including whitepapers, reports, videos, webinars, executive presentations, and industry insights.

Build customer proof strategies by managing testimonials, case studies, review platforms, and customer success storytelling.

Own website content strategy, organic growth initiatives, SEO, AEO, AI search optimization, and product page improvements.

Establish marketing KPIs, reporting dashboards, and analytics processes to measure campaign performance, pipeline contribution, and ROI.

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Technical Skills Required

B2B SaaS marketing Data-driven mindset AI-powered marketing approaches

Benefits & Perks

Fully remote work opportunity

Opportunity to own and shape the product marketing function within a growing technology environment

High-impact role with direct influence on product adoption, customer acquisition, and revenue growth

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Nice to Have

Experience with cloud commerce, cloud marketplaces (Azure, AWS, GCP), marketplace enablement, ISV platforms, subscription management, FinOps, or cloud spend solutions

Hands-on experience with AI-powered marketing tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, or similar platforms

Job Description

We are seeking a Product Marketing Manager to own and accelerate the product marketing strategy for a growing SaaS platform.This role offers the opportunity to shape positioning, messaging, go-to-market initiatives, and customer adoption strategies.You will work closely with Product, Engineering, Sales, Customer Success, and Leadership teams to drive market expansion and revenue growth.The ideal candidate combines strong B2B SaaS marketing expertise with a data-driven mindset and a passion for innovative AI-powered marketing approaches.You will play a key role in translating complex technology solutions into compelling value propositions for customers and prospects.

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