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Digital Marketing Executive

Frontier Developments • United Kingdom
Relocation
This Job is No Longer Active This position is no longer accepting applications

Frontier Developments is hiring a Digital Marketing Executive to manage paid media campaigns for upcoming game launches. The role involves building, optimizing, and reporting on campaigns across Meta, TikTok, Reddit, X, and Google Ads while collaborating with cross-functional teams. Candidates must have hands-on experience with paid media, strong copywriting skills, and a data-driven approach to performance marketing.

Key Highlights
Paid media campaign setup and optimization across Meta, TikTok, Reddit, X, and Google Ads
GDPR-compliant data management and retargeting audience coordination
Creative asset briefing and performance reporting for game launches
Full in-studio or hybrid work (minimum 3 days per week in Cambridge, UK)
Comprehensive relocation support package available
Key Responsibilities
Build and run paid campaigns across channels such as Meta, TikTok, Reddit, X and Google Ads
Keep a close daily view of live campaign performance, making optimisation decisions based on agreed KPIs and media plan targets
Share practical recommendations and performance observations with the Senior Performance Marketing Manager
Research audience opportunities by platform, helping identify where and how to reach priority groups defined in launch plans
Manage retargeting audiences across advertising platforms, partnering with the compliance team to keep all data use aligned with GDPR requirements
Create clear, effective ad copy tailored to the tone and personality of each brand
Gather monthly performance and finance information, raise purchase orders and coordinate with Finance to meet submission deadlines
Help brief creative requirements into Creative Services, checking assets meet specifications and supporting delivery to advertising partners when needed
Review competitor launch activity to surface useful examples, category trends and opportunities for improvement
Track relevant platform updates that could influence campaign setup, billing processes or creative requirements
Technical Skills Required
Paid media campaign management Google Ads Social media advertising Copywriting Data analysis
Benefits & Perks
Competitive salary with success-based annual bonus
Share option schemes
Life assurance
Private family healthcare
Flexitime working hours
Enhanced maternity/paternity leave
In-house subsidised catering
Relocation support
Cycle to Work scheme
Free bike servicing
Social activities and events
Nice to Have
Experience or interest in games, entertainment or similar consumer-focused sectors

Job Description

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

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