Paid Digital Marketing Manager

Jobgether • Canada

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Paid Digital Marketing Manager role based in Canada, responsible for executing and optimizing multi-channel paid media campaigns across search, social, display, and retargeting to drive pipeline and revenue impact. Key responsibilities include campaign management, budget optimization, creative development, and cross-functional collaboration with global teams. Requires 3+ years of B2B SaaS paid media experience, strong analytical skills, and familiarity with HubSpot, Salesforce, and AI-driven search trends.

Key Highlights

Own execution and optimization of paid search, social, display, and retargeting campaigns

Drive pipeline impact and improve CPL, ROAS, and conversion rates

Collaborate with global teams across North America, EMEA, and APAC

Experience with HubSpot, Salesforce, GA4, and UTM tracking

Exposure to AI-driven search and attribution changes

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Key Responsibilities

Manage daily execution of paid campaigns across Google Ads, Microsoft Ads, LinkedIn, display, and programmatic retargeting

Optimize budget allocation and bidding strategies to improve CPL, ROAS, and overall pipeline impact

Develop, test, and refine ad creatives, audience segments, and landing page experiences to improve conversion rates

Support organic social media initiatives by contributing to content planning and amplifying key messaging across platforms

Monitor campaign performance and analyze shifts in buyer behavior, including AI-influenced search and attribution changes

Partner with marketing operations to ensure accurate tracking, attribution, and reporting through HubSpot and Salesforce

Collaborate with revenue marketing and global teams to align campaigns with ABM strategies and pipeline priorities

Conduct competitive analysis to identify market opportunities and inform optimization strategies

Stay current with platform updates, automation tools, and emerging trends in digital advertising and AI-driven search

Technical Skills Required

Google Ads LinkedIn Campaign Manager Microsoft Ads HubSpot Salesforce GA4 UTM tracking

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Benefits & Perks

Competitive annual compensation aligned with experience and market benchmarks

Fully remote work across Canada with global team collaboration

Opportunity to work on high-impact, pipeline-driven digital marketing programs

Exposure to advanced AI-driven marketing practices and evolving digital acquisition strategies

Collaborative, cross-functional environment with teams across multiple regions

Job Description

This role sits at the center of a global digital demand generation engine, driving measurable pipeline impact across paid search, paid social, display, and retargeting channels. You will own the execution and optimization of multi-channel paid media programs that directly influence lead generation and revenue outcomes. Working in a fast-moving, data-driven environment, you will collaborate with marketing, operations, and revenue teams across North America, EMEA, and APAC. The role blends hands-on campaign management with strategic thinking around audience targeting, conversion optimization, and funnel performance. You’ll also contribute to organic social amplification and evolving AI-influenced digital discovery strategies. This is an opportunity to shape performance marketing execution in a globally distributed, collaborative team focused on continuous improvement and impact.

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