Lifecycle Marketing Manager

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Shape and optimize customer journey through data-driven lifecycle marketing strategies. Lead high-impact campaigns across multiple customer touchpoints. Collaborate with cross-functional teams to launch personalized, measurable campaigns.

Key Highlights

Lifecycle marketing strategy and execution

Multi-channel marketing campaigns across various customer touchpoints

Audience segmentation strategies using behavioral, transactional, and real-time customer data

Key Responsibilities

Own the lifecycle marketing strategy and execution across key stages of the customer journey

Develop and execute lifecycle marketing strategies that increase customer acquisition, engagement, retention, cross-sell opportunities, and lifetime value

Design, launch, and optimize multi-channel marketing campaigns across various customer touchpoints

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Technical Skills Required

SQL Lifecycle marketing platforms such as Braze

Benefits & Perks

Base salary range of $140,000 - $175,000 USD

Annual performance-based bonus opportunity

Equity compensation

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Nice to Have

Knowledge of marketing compliance regulations such as CAN-SPAM, TCPA, and CCPA/CPRA

Familiarity with advanced measurement methodologies including incrementality testing, attribution models, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA)

Job Description

This role is an exciting opportunity to shape and optimize the customer journey through data-driven lifecycle marketing strategies that directly influence business growth. You will lead high-impact campaigns across multiple customer touchpoints, driving acquisition, retention, cross-sell, and long-term customer value. Working in a collaborative and fast-paced environment, you'll partner with cross-functional teams including Product, Data Science, Creative, and Legal to launch personalized, measurable campaigns. The position combines strategic thinking with hands-on execution, offering significant ownership over testing, segmentation, and campaign performance. If you thrive in analytical, customer-focused marketing and enjoy turning insights into action, this role provides an excellent platform to make a lasting impact.

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