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Product Marketing Specialist - Digital Marketing & AI

Germany
Visa Sponsorship Relocation
This Job is No Longer Active This position is no longer accepting applications
AI Summary

We are seeking a Product Marketing Specialist to own and optimize the Seeker Journey across ImmoScout24's app and search platform. The role requires end-to-end ownership of marketing initiatives, stakeholder collaboration, and data-driven decision making. Candidates should have strong communication skills, experience with digital marketing tools, and fluency in both German and English.

Key Highlights
End-to-end ownership of Seeker Journey (App & Search)
Data-driven marketing with ECRM and AI tools
Stakeholder management across Product, Marketing, and Business teams
Strong German and English language proficiency

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Key Responsibilities
Own and develop the Seeker Journey across ImmoScout24's app and search platform
Implement and optimize early-stage marketing initiatives independently
Collaborate with Product, Marketing, and Business stakeholders
Drive multi-channel campaigns and measure performance
Apply data-driven approaches using ECRM and AI tools
Create target-group specific content with strong language skills
Technical Skills Required
Digital Marketing Product Marketing Data Analysis

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Benefits & Perks
Hybrid work model (3 days office, 2 days flexible)
30 days annual vacation
10 days international work opportunity
Relocation assistance with visa support
Family service support for childcare
Public transport and Job Bike subsidies
Monthly learning time and ScoutAcademy courses
Life Situation Coaching and health checks
Fitness studio and wellness facilities
Green energy powered office
Pet-friendly workplace (dog allowed with approval)

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Nice to Have
Experience with CRM/ECRM tools (e.g., Iterable)
Analytics and AI tool proficiency
Content Management System knowledge
Basic understanding of real estate or digital marketplace industry

Job Description

Mit dem führenden Online-Marktplatz ImmoScout24 bringt Scout24 jährlich Millionen Nutzer:innen in ihr neues Zuhause. Wir revolutionieren seit mehr als 25 Jahren den Immobilienmarkt in Deutschland und Österreich. Unser Ziel ist es, ein digitales Ökosystem aufzubauen, das Hausbesitzende, Suchende und Makler zusammenbringt. Die Suche nach der richtigen Wohnung und Immobilie ist eine der wichtigsten Entscheidungen im Leben. Das gilt auch für deine Karriere!
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Job Overview
Posted Jul 22, 2026
Employment Full-time
Experience Not Applicable
Location Germany
Category Marketing
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