Marketing Manager, Inbound & Demand Generation

To apply, kindly submit your resume in English. Please note that applications submitted in any other language will not be considered.

Candidates are also expected to research Kajae prior to applying and before participating in the interview process.

We highly value preparation, initiative, and genuine interest in our company, services, and mission. Selected candidates may also be required to complete assessments or evaluations as part of the hiring process.

Who we are

Kajae is a premium staff augmentation company that connects top global talents to thriving US companies and clients, offering fully remote opportunities. Our team hails from over 27 different countries, with the majority coming from the Philippines and Latin America. We pride ourselves on our tight-knit culture and strong bonds, despite working remotely across diverse time zones.

Benefits

Competitive salary – paid in USD: Receive your compensation in US dollars, providing stability and global value for your hard work.

100% fully remote setup: Work from anywhere in the world—permanently. Enjoy the freedom and flexibility of a remote role while staying close to what matters most. No more commuting hassles, and more time for life’s important moments.

Healthy work-life balance: We prioritize your well-being. Through regular check-ins during your first few months, we offer ongoing support and career guidance. We also ensure you’re partnered with top-tier clients in a positive, healthy work environment.

Health insurance: Get covered starting your third month with us—your health and peace of mind matter.

Mental health support: Our in-house mental health professional is available to ensure you have access to the emotional and psychological support you need to thrive.

Referral bonuses: Know someone great? Refer them and earn up to USD 100 for every successful hire.

Fun virtual events: We host monthly virtual events filled with games, holiday celebrations, and exciting prizes. It’s a great way to connect and recharge as a team.

Kajae Spotlight bonus: Exceptional performance is recognized through our Kajae Spotlight program, where top performers earn cash rewards.

Kajae Tribe and rewards platform: Engage with the whole team through our internal social platform and earn coins for participating. Use them to bid in our lively auctions for prizes like AirPods, Apple Watches, Starbucks gift cards, shopping or experience vouchers, and more.

Continuing education opportunities: Access 100% free online courses through our university partners in the US. Earn academic credits that can go toward a Master’s or Graduate Degree—completely on us.

All-expense-paid summits: Top performers and tenured team members may qualify to attend our exclusive annual summits. So far, we’ve held summits in Palawan, Bohol, and Boracay (Philippines), Cusco (Peru), and Punta Cana (Dominican Republic).

About the Role

Kajae is seeking a strategic and execution-driven Marketing Manager to lead inbound marketing, brand positioning, and demand generation initiatives that directly contribute to revenue growth. This role will own the development and execution of scalable B2B marketing programs designed to generate a qualified pipeline while strengthening Kajae’s market presence across digital channels.

This position is focused exclusively on inbound marketing strategy and lead generation. The Marketing Manager will work closely with the GTM team to ensure strong alignment between marketing initiatives, lead quality, and revenue objectives.

The ideal candidate has experience within the staff augmentation, outsourcing, nearshore, offshore, recruitment, or similar service-based industries and understands the challenges of standing out in a highly saturated market. We are looking for someone who can think creatively beyond traditional SEO strategies and build innovative campaigns, content initiatives, and brand experiences that generate meaningful business opportunities.

Responsibilities

• Demand Generation
• Design and execute inbound B2B lead generation strategies
• Develop and manage Account-Based Marketing (ABM) programs
• Lead SEO, GEO, and AEO initiatives with a practical and growth-oriented approach
• Manage website optimization efforts within Framer

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• Build and execute content-driven acquisition strategies
• Run and optimize paid acquisition campaigns across Google Ads, LinkedIn, and other relevant platforms
• Execute email marketing campaigns and lead nurturing workflows
• Develop creative marketing initiatives that increase brand awareness and pipeline generation in a highly competitive market
• Build lead journey strategies that connect website traffic, content engagement, newsletters, automation, and outbound sales signals

Marketing Analytics & Optimization

• Track and analyze marketing KPIs and campaign performance
• Build dashboards and reporting frameworks
• Analyze and optimize acquisition channels using Clay and other marketing and sales automation platforms
• Monitor lead quality in collaboration with the GTM Manager
• Identify trends, audience behaviors, and market opportunities to improve marketing performance and ROI
• Continuously improve Customer Acquisition Cost (CAC), conversion rates, and pipeline contribution

Marketing Operations & Team Leadership

• Lead and coordinate the marketing team’s priorities and execution
• Develop scalable and automated marketing workflows and operational systems
• Create and document marketing playbooks, SOPs, and campaign frameworks
• Improve campaign execution speed, process consistency, and operational efficiency
• Collaborate cross-functionally with GTM, Sales, Operations, and Leadership teams

Brand Strategy

• Define, maintain, and evolve Kajae’s brand positioning
• Ensure messaging consistency across LinkedIn, YouTube, Instagram, Facebook, and other digital platforms
• Lead strategic marketing initiatives, including campaigns, launches, and growth initiatives
• Develop long-term brand awareness and market differentiation strategies
• Strengthen Kajae’s share-of-voice and digital presence across organic and paid channels

Requirements

• 7+ years of experience in B2B marketing, demand generation, or growth marketing roles
• 3+ years of experience leading marketing teams or managing cross-functional marketing initiatives
• Proven experience leading inbound marketing and demand generation initiatives in B2B environments
• Experience within staff augmentation, outsourcing, nearshore, offshore, recruitment, or similar industries strongly
• preferred
• Experience working with marketing and sales automation platforms such as Zoho One, HubSpot, Clay, or similar
• tools
• Experience with Zoho Campaigns, SalesIQ, and broader Zoho ecosystem tools is highly preferred
• Strong understanding of marketing automation, lead nurturing workflows, and lead journey mapping
• Strong understanding of SEO, GEO, AEO, content marketing, and paid acquisition strategies
• Experience managing LinkedIn Ads, Google Ads, email marketing, and multi-channel campaigns
• Experience working with marketing and sales automation platforms
• Strong understanding of lead journey mapping and marketing funnel optimization
• Experience building scalable marketing processes, automation workflows, and SOPs
• Strong analytical skills with the ability to interpret KPIs, dashboards, and campaign performance data
• Ability to think creatively and develop marketing strategies beyond traditional SEO approaches
• Experience leading teams and coordinating cross-functional initiatives
• Strong communication and collaboration skills
• Familiarity with Framer is a plus
• Awareness of emerging AI-driven search trends, such as AEO and GEO, is a plus

Key Success Metrics

• Generate a consistent volume of Marketing Qualified Leads (MQLs) through inbound marketing initiatives
• Improve Lead-to-Opportunity conversion rates through strong alignment with GTM and Sales
• Maintain efficient Customer Acquisition Cost (CAC) and strong ROI across paid acquisition channels
• Increase organic reach, brand visibility, and share-of-voice across digital platforms
• Improve operational efficiency through documented processes, automation, and scalable workflows
• Successfully execute campaigns and strategic marketing initiatives on time and of high quality
• Strengthen Kajae’s market positioning within the staff augmentation and outsourcing space
• Improve lead quality and pipeline contribution through continuous campaign optimization