Social Media Manager (Canada)

Jobgether • Canada
Remote
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AI Summary

High-impact, growth-focused Social Media Manager role in a fast-moving consumer brand environment. Owns strategy and execution across platforms like TikTok, Instagram, and YouTube Shorts, focusing on brand presence and customer acquisition. Requires 3-6 years of experience, strong short-form video skills, and a data-driven, creative approach.

Key Highlights
Owns end-to-end social media strategy and execution.
Focuses on short-form video, trend-based content, and community-driven storytelling.
Collaborates with Growth, Brand, Creative, and PR teams for content and campaigns.
Key Responsibilities
Own and execute the end-to-end social media strategy across TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms.
Create, publish, and optimize high-performing content including short-form video, static posts, reactive content, and trend-driven creatives.
Manage the content calendar aligned with product launches, campaigns, cultural moments, and brand initiatives.
Drive community engagement by managing comments, DMs, and audience interactions to strengthen brand loyalty.
Identify and act on social trends, memes, and cultural moments to produce timely and relevant content.
Collaborate with Growth teams on paid amplification strategies, creator whitelisting, and performance optimization.
Partner with PR and Influencer teams to support partnerships, collaborations, and external activations.
Analyze performance metrics and deliver insights to continuously optimize reach, engagement, and conversion impact.
Support cross-channel content needs across email, SMS, and landing pages when required.
Technical Skills Required
TikTok Instagram Reels Short-form video
Benefits & Perks
Competitive salary and equity package (approx. $80,000-$100,000 USD equivalent)
Health, dental, and vision insurance coverage
Flexible PTO and robust holiday schedule
Fully remote work
401(k) retirement plan
Strong opportunities for career growth
Nice to Have
experience in consumer, subscription, pet, or health-related industries
influencer marketing
paid social campaigns

Job Description


This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Manager based in Canada.

This is a high-impact, growth-focused social media role where storytelling meets performance marketing in a fast-moving consumer brand environment.

You will own the strategy and execution of social channels across platforms like TikTok, Instagram, YouTube Shorts, Facebook, and emerging networks.

The role is centered on building a strong, culturally relevant brand presence that drives engagement, trust, and customer acquisition.

You will collaborate closely with Growth, Brand, Creative, and PR teams to develop content that is both highly engaging and conversion-driven.

A strong emphasis is placed on short-form video, trend-based content, and community-driven storytelling that resonates with modern audiences.

This is an ideal opportunity for a creative, data-driven social media professional who thrives in fast-paced, experimentation-led environments.

Accountabilities

  • Own and execute the end-to-end social media strategy across TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms.
  • Create, publish, and optimize high-performing content including short-form video, static posts, reactive content, and trend-driven creatives.
  • Manage the content calendar aligned with product launches, campaigns, cultural moments, and brand initiatives.
  • Drive community engagement by managing comments, DMs, and audience interactions to strengthen brand loyalty.
  • Identify and act on social trends, memes, and cultural moments to produce timely and relevant content.
  • Collaborate with Growth teams on paid amplification strategies, creator whitelisting, and performance optimization.
  • Partner with PR and Influencer teams to support partnerships, collaborations, and external activations.
  • Analyze performance metrics and deliver insights to continuously optimize reach, engagement, and conversion impact.
  • Support cross-channel content needs across email, SMS, and landing pages when required.

Requirements

  • 3-6 years of experience managing and growing social media channels for a consumer-facing brand.
  • Proven track record of creating content that drives engagement, audience growth, and measurable business impact.
  • Strong expertise in TikTok, Instagram Reels, and short-form video storytelling.
  • Deep understanding of social trends, internet culture, and platform-specific best practices.
  • Experience working cross-functionally with Growth, Creative, Product, and PR teams.
  • Data-driven mindset with the ability to analyze performance and iterate quickly based on insights.
  • Strong creative intuition combined with a performance-oriented approach to content creation.
  • Excellent communication, writing, and brand voice adaptation skills.
  • Highly organized with strong project management abilities in fast-paced environments.
  • Nice to have: experience in consumer, subscription, pet, or health-related industries, influencer marketing, and paid social campaigns.

Benefits

  • Competitive salary and equity package (approx. $80,000-$100,000 USD equivalent).
  • Health, dental, and vision insurance coverage.
  • Flexible PTO and robust holiday schedule.
  • Fully remote work with occasional in-person gatherings and quarterly HQ visits.
  • 401(k) retirement plan.
  • Strong opportunities for career growth in a high-growth environment.
  • Opportunity to shape a fast-scaling consumer brand’s social presence from the ground up.
  • Meaningful work contributing to improved access to pet healthcare and wellbeing.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.


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