Digital Marketing Lead

Jobgether • Canada

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Build and scale the digital presence of an emerging consumer brand from the ground up. Oversee paid media, organic social, influencer partnerships, and lifecycle marketing across multiple channels. Requires 3-6 years of digital marketing experience with strong analytical and AI tool proficiency.

Key Highlights

Fully remote position within Canada

Competitive base salary $90,000-$100,000 CAD

Opportunity to build brand presence from early stage

Direct exposure to senior leadership

Leverage AI tools and automation platforms

Key Responsibilities

Support, manage, and progressively take ownership of paid digital marketing campaigns across platforms such as Meta, Google, and emerging advertising channels

Develop and execute strategies designed to increase brand awareness, customer acquisition, conversion rates, and revenue growth

Lead organic social media planning and execution, creating engaging content and building a consistent digital brand presence across key platforms

Coordinate influencer and creator partnerships, managing activities from briefing and content development through performance evaluation

Build, launch, and optimize email and SMS marketing campaigns, including segmentation, automation, retention initiatives, and customer engagement programs

Analyze marketing performance across channels, translating data into actionable insights and optimization opportunities

Design and execute structured testing initiatives across creative assets, messaging, audiences, and channels to improve campaign effectiveness

Leverage AI tools and automation solutions to enhance content creation, campaign management, reporting, audience research, and workflow efficiency

Contribute to performance reporting and collaborate closely with cross-functional teams to ensure alignment between marketing activities and broader business objectives

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Technical Skills Required

paid digital advertising organic social media influencer partnerships email marketing SMS marketing lifecycle marketing retention initiatives performance metrics data analysis AI-powered tools campaign optimization workflow automation

Benefits & Perks

Competitive base salary of $90,000 - $100,000 CAD

Performance-based bonus opportunities

Fully remote position within Canada

Opportunity to build and scale the digital presence of an emerging consumer brand from an early stage

Significant ownership, autonomy, and direct exposure to senior leadership

Broad scope across multiple digital marketing disciplines

Dynamic, entrepreneurial, and collaborative work environment

Clear potential for role expansion and career growth

Occasional travel opportunities

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Nice to Have

Bilingual proficiency in English and French

Job Description

This role offers a unique opportunity to build and scale the digital presence of an emerging consumer brand from the ground up. As a key contributor to growth and brand development, you will oversee a broad range of digital marketing activities, including paid media, organic social, lifecycle marketing, influencer partnerships, and performance optimization. Working within a collaborative and entrepreneurial environment, you will have significant ownership over strategy execution while helping shape how the brand engages with its audience across multiple channels. This position is ideal for a commercially minded marketer who enjoys combining creativity, data, and technology to drive measurable business results. With direct exposure to leadership and the opportunity to expand your responsibilities over time, this role offers strong growth potential and visible impact.

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