Head of Product Marketing (B2B SaaS)

Jobgether • United Kingdom

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead product positioning, go-to-market strategies, and product launches for a B2B SaaS company. Define compelling narratives for enterprise and mid-market audiences, influencing category leadership. Requires extensive B2B SaaS product marketing experience, strong strategic and execution skills.

Key Highlights

Define and evolve product positioning, messaging, and go-to-market strategies.

Lead end-to-end product launches and measure their commercial impact.

Develop market intelligence and sales enablement materials.

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Key Responsibilities

Own and evolve product positioning, messaging, and go-to-market strategies, ensuring clear differentiation and strong market resonance across target customer segments.

Lead the planning, execution, and measurement of major product launches, coordinating closely with Product, Sales, and Marketing teams to maximize adoption and commercial impact.

Develop and maintain ideal customer profiles, buyer personas, and competitive intelligence programs to strengthen market understanding and inform strategic decisions.

Create, manage, and continuously improve sales enablement materials, including presentations, battle cards, one-pagers, competitive comparisons, and objection-handling resources.

Partner with cross-functional stakeholders to define industry narratives, support thought leadership initiatives, and reinforce category positioning.

Manage relationships with industry analysts and contribute to analyst engagement strategies that enhance market visibility and recognition.

Collaborate closely with content and brand teams to ensure consistent product storytelling across all marketing channels and customer touchpoints.

Serve as a strategic advisor to product and commercial leadership, providing market insights, customer perspectives, and recommendations that influence business growth.

Benefits & Perks

Competitive salary package

Employee stock option program

Fully remote work environment

Flexible working hours

Flexible vacation policy

Co-working space budget

Home office setup allowance

Learning and development budget

Comprehensive health insurance coverage

Wellness allowance

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Nice to Have

Experience managing analyst relations, product marketing teams, or working within localization, AI, content technology, or related markets

Familiarity with analyst firms and market evaluation programs

Job Description

Are you a strategic storyteller with a passion for shaping how innovative technology reaches global markets? This leadership role offers the opportunity to define product positioning, drive go-to-market excellence, and influence category leadership in a rapidly evolving SaaS environment. Working at the intersection of Product, Sales, and Marketing, you will play a critical role in translating complex platform capabilities into compelling narratives that resonate with enterprise and mid-market audiences. You'll lead high-impact product launches, strengthen market intelligence initiatives, and help shape long-term growth strategies. This is an exciting opportunity to make a measurable impact within a collaborative, remote-first organization that values innovation, ownership, and continuous learning.

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